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Optimise the performance of every customer interaction by determining the best offer, action or communication for each individual customer
Organisations contend with pressure on growth and margins, increased regulation and intense competition – all while trying to exceed the expectations of an increasingly demanding customer.
Experian’s optimisation solutions calculate the impact of every single possible decision on every single customer, and select the best combination of actions within any constraints. This typically leads to uplift in performance of 10-100% against even very sophisticated techniques and ensures that the customer is at the heart of any strategy or contact; for the benefit of both the customer and the business.