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Data cleansing
Customer data has a short life span. Statistics show that everyday in the UK:
- 18,000 people move house
- 1,600 people die
- 20,000 used vehicles change hands
These facts are key if you are planning communications to your contacts. Sending communications to the wrong address, or sending irrelevant information to consumers will waste your money, annoy customers and prospects and even potentially violate data protection legislation.
How can we help you?
Cleansing your customer and prospect data with Experian can solve this problem by detecting and correcting inaccurate records to help you manage your costs, improve the return on your marketing investment and keep your data compliant.
Using Experian’s industry leading data resources, the following information can be identified and corrected in your consumer and business databases:
- MPS, TPS and FPS service registrations
- Incorrect postal addresses
- People who have moved house
- Incorrect telephone numbers
- Gone aways
- Deceased
- Duplicates
Appending data
You can produce more targeted client communications by appending more information to your data. Data appending options include:
- Date of birth information (why not post your client a birthday offer?)
- Mosaic classification (Find prospects who match the profile of your existing customers)
- Date of first vehicle registration (Send out MOT and service reminders)
Get a checkup
For a no obligation health check of your database, please email us and one of our Sales Representatives will contact you shortly, or call us on 0845 481 5643.