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Targeted prospects
In today's competitive market place it is essential for businesses to execute effective marketing campaigns. An effective campaign needs to deliver a strong return on your marketing investment and to accomplish this you need to send your mailings to the right audience.
How can we help you?
With 34 million Direct Marketing Association approved consumers and a further 2.1 million businesses on our databases, we can find you profiled, targeted prospects for any kind of campaign.
What are profiled prospects?
Profiling puts prospects into types based on variables like income, age and geography. So by understanding the types of people most likely to buy from you, we can help you identify more targeted prospects, leading to better response rates for your campaigns.
Mosaic, our unique Experian built profiling system, cross references our UK consumer databases with DVLA data to provide unique insight into which prospects are most likely to buy specific makes and models from you.
How we use Mosaic profiling
- Profile your existing database: Establish which profile types are your best customers, then use this information to find more of these prospects in your area.
- Profile a geographical area: Refine your marketing by understanding where the prospects are who are most likely to become your next customer.
- Profile buyers of specific vehicle segments: If you are promoting a particular vehicle, profiling can help you identify the prospects that are most likely to buy that type of vehicle.
Targeted prospect lists
We can provide counts on the number of potential prospects around any given campaign criteria. In addition to using profiling, we can manually refine prospect lists by using filters such as:
- Vehicle type (passenger car, commercial vehicle, motorcycle)
- Manufacturer and model
- Brand origin (European, USA etc)
- Trim level, colour and body style (coupe, hatch etc.)
- Engine size, fuel type or transmission
- Bought new or used
- Age of vehicle.
In addition to vehicle detail, the following are a few examples of how we can further refine prospect counts:
- Geography
- Household income
- Number of people in household
- Age
- Marital status.
For more information on prospect targeting,or for a FREE count of potential prospects in your territory, email us or please call us on 0845 481 5643.