We can now reveal that Leicester is the country’s Christmas capital – the city where residents enjoy festive fun more than anywhere else in the UK.
Not content with being the home of this year’s surprise Premier League champions, Leicesterians are most likely to enjoy a merry Yuletide, with two thirds (66%) saying they get “a lot of enjoyment” out of Christmas.
What’s more, it looks the home of the Foxes, Richard III and Kasabian will be having the brightest Christmas, spending a whopping average £60 on outside Christmas lights, nearly double the national average of £32, while it has the highest average spend on alcohol, spending an average of £33 on wine and £32 on spirits per person. .
Experian polled more than 4,000 UK residents to build a comprehensive picture of the nation’s festive spending habits*, which have been combined in an interactive map of the country’s biggest Christmas spenders and Scrooges.
Some of the fascinating figures we found include:
- WAKEFIELD: Almost one in ten (9%) say they do the majority of their Christmas shopping seven to twelve months in advance
- LONDON: One in seven buy the bulk of their presents for others in the final week before Christmas Day.
- N IRELAND: Over a fifth (21%) say that they stick unfailingly to their budget and never overspend.
- GLASGOW: Spends the most on presents for other people (£500.12 per person)
- COVENTRY: Each resident buys gifts for an average 11 people – more than anyone else in the country.
- NORTH WEST: More than a third (34%) admit they often or always exceed their budget.
- NORTH EAST: Spends the most on mince pies and chocolate (£19.21 on mince pies and £26.71 on chocolate)
- LIVERPOOL: Nearly one in ten (9%) say they get no enjoyment at all from Christmas
You can search the highest and lowest Christmas spenders with Experian’s new interactive map, which enables users to click on individual regions to find the amount spent on presents, festive food and drink – including everything from sprouts to spirits.
Spend savvy to avoid a New Year hangover
London is also the Christmas capital in terms of credit this year, with one in five using their credit cards to pay for their festive season and four in ten Londoners (43%) putting Christmas on some form of credit.
Without careful planning in the run up to Christmas we can all be left with a dose of the New Year blues. No one wants to start 2017 with a festive financial hangover so try to plan what you can afford to spend, and try to make sure you stick to it.
And if you are using credit to spread the cost of Christmas, it’s a good idea to make sure you’re getting the best deals on borrowing. Checking your Experian Credit Score can give you an indication where you stand in the eyes of lenders. To get your Experian Credit Score FREE forever, sign up to Experian Credit Matcher.
It’s a free independent service that helps you compare credit cards and personal loans you’re more likely to get, based on your credit information, and it won’t negatively impact your credit rating. We are a credit broker not a lender, working with selected lenders. †
*The poll was conducted by Censuswide across Britain in November 2016 and reached a representative sample of 4,069 UK consumers aged 16 and over.
†Experian acts as a credit broker and not a lender in the provision of its credit cards and personal, car finance and guarantor loans matching services, meaning it will show you products offered by lenders and other brokers.
Experian acts independently and although CreditMatcher shows products for a range of lenders and other brokers it does not cover the whole of the market, meaning other products may be available to you. CreditMatcher services are provided free however we will receive commission payments from lenders or brokers we introduce you to.
CreditMatcher is provided by Experian Ltd (Registered number 653331). Experian Ltd is authorised and regulated by the Financial Conduct Authority (firm reference number 009743). Experian Ltd is registered in England and Wales with registered office at The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.
Copyright © 2017, Experian Ltd. All rights reserved.