It’s also a big day for spending, with research from Mintel showing that £505million was spent on it last year in the UK – an average of £24.10 each.
Not only that, but the same research reports that Britons spend 53% more on gifts, cards and the like on Mother’s Day than on Father’s Day – which suggests that the type of gifts we choose are, shall we say, a bit more thoughtful when it comes to mum.
However, figures from Dot Com Gift Shop found that what mums really want on Mother’s Day is not so much an expensive gift but something a bit more homely. Almost 6 in 10 said they wanted a hug, with other top answers including a card and a lie-in.
The figures say that 57% will buy their mum flowers on Sunday, spending on average between £20 and £29 on gifts – however, they also suggest that some mums underestimate the value of the gifts their offspring are getting them, and think the average price spent on them is only between £10 and £19.
Finally, apparently sons are more than 3 times as likely as daughters to forget Mother’s Day. Gulp. We at Experian Experts Blog say: most of all, just don’t forget your mum on Mother’s Day!