Christmas shopping season is about to really get into gear. Black Friday (November 25th) and Cyber Monday (28th) book-end a long weekend of huge online discounts aimed at tempting Christmas shoppers.
These two imports from the USA – the Friday after Thanksgiving and the Monday that follows – combine heavily discounted ‘physical’ shopping ins-store with widespread online deals.
And now Amazon.co.uk are beginning their Black Friday over a week earlier than the ‘official’ day, by featuring special offers online on large-ticket and luxury products every day now until 25 November.
Black Friday (the last Friday in November), and Cyber Monday (three days later) may have originated in the USA but they’re now big annual news in the UK.
British online shoppers spent £810 million on Black Friday last year, according to figures from Experian and internet retail experts IMRG. This year, the figure may be about to get bigger – with forecasts that Black Friday 2015 will become the UK’s first £1 billion online shopping day.
Why are Black Friday and Cyber Monday so popular?
Not only is it the busiest pre-Christmas time of the year for internet shoppers, but it neatly follows many people’s final payday before the need to go Christmas shopping. Continue reading