The plate change is coming….

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months.  Key to doing this is making sure any stored customer data is up- to-date and correct, and also that  there is enough of  it.

Businesses should ensure they aren’t marketing to those who have passed away or moved out of the area,  and that they are taking advantage of all those likely to want their products in the location they trade by updating and enhancing their prospect data

 To find out  more about how to get your data in order please download our guide


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