Mar
20
2014

Santander selects PowerCurve to support customer acquisition and business growth

Following a stringent tender process, Santander has signed a five-year contract to deploy our originations and customer management products on its PowerCurve platform.
PowerCurve Customer Management will provide Santander the ability to create unique profiles for each of its customers, encompassing each one’s entire relationship with the business. This includes scores and metrics for risk, affordability, profitability, propensity to pay and lifetime value.

PowerCurve Originations will work alongside PowerCurve Customer Management to identify the right products for the right customers, allowing Santander to share data, analytics, software and capabilities across the customer lifecycle and to support a wide variety of innovative decision models for individual product segments. It will also give Santander a ‘best in class’ multi-product decision  platform, with the flexibility required to respond quickly to changing market conditions and regulatory change and as a result, enable the business to grow profitably.

To find out more please click here.

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