Grab the attention of your best customer

Simon Martin Managing Director for Cross Channel Marketing Simon Martin is the Managing Director for Cross Channel Marketing

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand.

But consumers can be fickle creatures, and if brands don’t communicate with them in the right way with the right information, they stand to lose the attention of the customer and, more importantly, their business.

So what’s the best way for a company to get the attention of their best customer?

“84% of consumers would walk away from a brand that doesn’t listen whereas 74% of consumers would respond positively to a brand that understands them.”



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