Panda 4.1 – Content remains King, using search term variations to build richer content based on actual user demand

Posted on Oct 21 2014 by

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people want.

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Are regulators now set to turn their attention to anti-money laundering?

Posted on Oct 18 2014 by

Critical success of AML and KYC initiatives have to be underpinned by a combination of vigilance and due-diligence.

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Turn ambition into achievement – Top 5 tips!

Posted on Oct 17 2014 by

Jamil Qureshi, performance psychologist, was a speaker at our last Experian Credit Excellence Workshop, sharing his top 5 tips on how you can turn ambition into achievement…

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How much are students worth to local economies?

Posted on Oct 16 2014 by

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out more.

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What’s in your diary? The key dates for retail marketers over Christmas 2014

Posted on Oct 16 2014 by

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year’s data and make a few predictions.

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38 out of every 1000 customer records could flag up as fraudulent!

Posted on Oct 14 2014 by

Experian data reveals that as many as 38 customer records in every 1000 could be flagged as suspicious with a potential fraud marker warranting further investigation. So, how effective are your online fraud defences? You may be interested in: How effective your online fraud defences? Find out more and register for our free webinar today […]

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4 payments issues to watch out for after the SEPA migration

Posted on Oct 13 2014 by

EuroFinance has kindly invited me to moderate a session entitled “Open Spaces: Beyond SEPA” at their conference next week. Yesterday, in preparation, I was on a conference call with six treasury experts from businesses across Europe which highlighted issues and opportunities and so promises to make our discussion in Budapest very lively. You may be […]

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Programmatic advertising – the future of digital advertising

Posted on Oct 09 2014 by

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.

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5 reasons why you need to take care when using IBANs

Posted on Oct 06 2014 by

The move to global standardisation using ISO2022 XML has meant the adoption of the International Bank Account Number (IBAN) by many countries and organisations. This means the IBAN effectively supplants a country’s domestic bank account data, such as account number and sort code.  

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When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

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