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How technology is bringing insurers new opportunities,...

UK motor insurance is one of the most competitive markets in the world. With new technologies developing rapidly, and new data being generated from connected objects now creating the connected home. But, how can we be proactive in embracing these opportunities? We already live in a world where connectivity...

Read More How technology is bringing insurers new opportunities, by Dan Freedman, Direct Line Group
The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers fall into could be the key to stronger relationships and better sales. Meet Jodie. She’s young, single and living...

Read More The 29 customer segments shopping in the UK – where do you fit?
People may have new attitudes but they have the same h...

In our now digitalised world there is evidence that, for some people, value and convenience are overcoming concerns over data usage. But that doesn’t mean that organisations can get away with anything less than the highest standards when it comes to using personal data. Quite the opposite in fact....

Read More People may have new attitudes but they have the same high standards
Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you are making the most of the relationship.  For more of...

Read More Media trading desk 101 – how to get the most out of your media trading desk
What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order to fully understand trading desks we need to dig into the ecosystem...

Read More What is a media trading desk?
Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing landscape of consumer expectation, regulation and technology. Large enterprise organisations have their own particular issues which often stem...

Read More Challenges for big business in a data-driven 2017
Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits. I’d like to look a little further ahead and consider what’s on the horizon...

Read More Chatbots and artificial intelligence? What the future holds for marketing and the consumer
6 opportunities for growth using Open Banking...

Open Banking is considered to be the catalyst that will transform the UK banking industry. As traditional banking models evolve, new opportunities to acquire customers, minimise risks and enhance customer experience are starting to...

Read More 6 opportunities for growth using Open Banking
How true digital transformation should reach always on...

Mobile technology means the customer is always on and always available. As such, companies can no longer wait until they arrive in store or on their website to engage them – brands need to spread their wings to seek out potential customers through digital transformation. Campaign marketing used to...

Read More How true digital transformation should reach always on, always available customers