Is your company digital ready?

Posted on Mar 05 2015 by

With switched-on, well-informed and web-savvy consumers, strong digital capabilities are more important than ever.

How to personalise your marketing – four easy steps…

Posted on Mar 04 2015 by

Personalisation is a massive topic in modern marketing. In this article Experian’s Marie Myles explains the four key steps towards implementing successful personalisation.

Guest post: Keeping up to speed with online activity in the retail sector

Posted on Feb 27 2015 by

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what’s going on. Read this post for more.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

One in two of us get frustrated at lengthy application processes

Posted on Feb 26 2015 by

New research reveals the key factors driving people to pull out of an application for a financial product or service.

Three key factors that define whether you pass an identity check

Posted on Feb 25 2015 by

Identity checks and online security play a vital role, not only to protect the organisation carrying out the check, but also their customers from potentially becoming victims of fraud.  The success of these measures, however, hinge on a host of separate factors.

Inside Credit Services

Posted on Feb 23 2015 by

Around the world, demand for Experian’s expertise in managing credit risk keeps on growing. Our latest documentary uncovers how we’re making a difference in people’s everyday lives. View this short segment of Inside Experian to hear more about how Experian Credit Services are applying a long experience of safeguarding sensitive data to aid credit decisions. View the […]

Dear [INSERT FIRST NAME], are you getting personal with your marketing?

Posted on Feb 19 2015 by

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved are.

Four reasons why identity checking isn’t simple

Posted on Feb 19 2015 by

Checking the identity of customers is an important part of doing business for many organisations, but it is not always a straight-forward process.

Direct Debit Guarantee – Where does the responsibility lie?

Posted on Feb 18 2015 by

The Direct Debit Guarantee ensures that consumers can reclaim funds they have paid via the Direct Debit Scheme. Refunds happen when errors have been made either by the service user, for example their electricity supplier, or by the bank concerned.