Facebook becoming a ‘paid channel’ is a good thing for brands and users

Posted on Sep 21 2014 by

With Facebook reducing the reach of businesses’ organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the cynics…

Share

Ever Evolving Trends

Posted on Sep 19 2014 by

We live in a constantly changing world.
Technology is evolving quicker than ever, legislation is continually reviewed, renewed and added too and the economy changes daily. This world of continuous change affects us all and, whether consciously or subconsciously, it can significantly impact behaviours. How?

Share

4 types of bank account data errors that may be causing payments failure

Posted on Sep 18 2014 by

Any successful bid to resolve payment failures caused by invalid bank account data hinges on the ability to accurately understand the causes: error types, their frequency and specific category.Without this understanding the error will never be fixed and simply continue. 

Share

Higher interest rates: How will you prepare?

Posted on Sep 18 2014 by

With the UK economy improving the need for supportive monetary policy from the Bank of England in terms of quantitative easing (QE) and a 0.5% base is diminishing rapidly. The short-term outlook for interest rates is now a matter of great debate, with many analysts expecting a rise in Bank Rate towards the end of this year or early next.

Share

The changing face of brand loyalty – it’s all about the experience

Posted on Sep 16 2014 by

Customer loyalty is crucial to every business – but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition?
Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is vital.

Share

8 decisions you must make before starting a Facebook advertising campaign

Posted on Sep 15 2014 by

If you’re thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our experts.

Share

Four reasons why you might be holding invalid bank account data?

Posted on Sep 12 2014 by

Sending and receiving payments are business critical processes and when payments fail the impact on a company’s bottom line can be very serious. One area which causes payment failure but which may be overlooked is in the collection and storage of bank account data. When you collect and manage customer and supplier bank account data […]

Share

What’s the score with fraud underwriting?

Posted on Sep 01 2014 by

It’s not uncommon for applicants flagged as potential frauds to be processed without being manually underwritten. Why? Simply because it is unrealistic to expect 100% of all referrals to be manually worked through. The sheer extent of referrals means that underwriters are suffering from capacity fatigue and a major backlog.

Share

The importance of customer centricity in financial services

Posted on Aug 27 2014 by

The importance of putting the customer at the heart of everything you do has long been discussed, but just when you think you’ve understood what they want, and how best to look after them, they evolve.

Share

The Festive Marketer Survey – Providing insight into Christmas 2014 marketing trends

Posted on Aug 27 2014 by

Are you planning on running cross-channel marketing campaigns? Perhaps you’re aiming deals specifically at your best customers – how are you reaching them? We want to hear from you.

Share