How well do you anticipate your customers’ needs and behaviours?

Posted on Sep 30 2014 by

One of the common concerns lenders face is knowing where their next opportunity is coming from. There is often a gap between strategic developments and time spent reviewing and trying to understand where to go next. This time is lost time.

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10 best practices for running a Facebook advertising campaign

Posted on Sep 29 2014 by

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices – free guidance from our experts

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How much ‘energy’ do you have for competitors or customers?

Posted on Sep 29 2014 by

The Utility market in the UK is evolving fast. New entrants to the market often top the best-buy lists and occupy a rapidly growing corner of the market. Why? This growth is supported by Ofgem mandates to enable customers to switch suppliers within 3 days by the end of 2014 and by next day at the end of 2018! There’s also ever growing competition pressure as the energy market has been referred to the Competition and Markets Authority.

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Five things you might not know about IBAN

Posted on Sep 26 2014 by

Initiatives such as SEPA (Single Euro Payments Area) and the move to global standardisation using ISO2022 XML have led to the adoption of the International Bank Account Number (IBAN). Here are five things you might not know about the IBAN:

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How to become more social in a Cross Channel World

Posted on Sep 23 2014 by

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers effectively.

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Facebook becoming a ‘paid channel’ is a good thing for brands and users

Posted on Sep 21 2014 by

With Facebook reducing the reach of businesses’ organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the cynics…

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Ever Evolving Trends

Posted on Sep 19 2014 by

We live in a constantly changing world.
Technology is evolving quicker than ever, legislation is continually reviewed, renewed and added too and the economy changes daily. This world of continuous change affects us all and, whether consciously or subconsciously, it can significantly impact behaviours. How?

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4 types of bank account data errors that may be causing payments failure

Posted on Sep 18 2014 by

Any successful bid to resolve payment failures caused by invalid bank account data hinges on the ability to accurately understand the causes: error types, their frequency and specific category.Without this understanding the error will never be fixed and simply continue. 

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Higher interest rates: How will you prepare?

Posted on Sep 18 2014 by

With the UK economy improving the need for supportive monetary policy from the Bank of England in terms of quantitative easing (QE) and a 0.5% base is diminishing rapidly. The short-term outlook for interest rates is now a matter of great debate, with many analysts expecting a rise in Bank Rate towards the end of this year or early next.

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The changing face of brand loyalty – it’s all about the experience

Posted on Sep 16 2014 by

Customer loyalty is crucial to every business – but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition?
Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is vital.

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