Guest post: Attribution, Single Customer View, Mobile, Technology and Data

Posted on Nov 21 2014 by

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for more.

The future of fraud and a growing threat of identity theft

Posted on Nov 19 2014 by

Global security experts Frank Abagnale and Ori Eisen, hosted an exclusive presentation to more than 100 senior banking and industry delegates at a central London venue.

Experian’s 2015 Digital Marketer Report – take the survey and be in with a chance of winning a £100 John Lewis voucher

Posted on Nov 19 2014 by

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for Christmas

3 things to be learned from the UK as Faster Payments go global

Posted on Nov 17 2014 by

In the UK the Faster Payments system has been up and running for 6 years. We’ve become used to sending and receiving money, if not quite in real-time then much faster than previously; in an increasingly rushed and hectic world the ability to send money quickly and easily offers convenience to consumers and businesses alike. 

Despite 1.2 million current account switches within 12 months, the retail banking sector now faces further scrutiny

Posted on Nov 14 2014 by

It’s little over a year since the UK’s seven-day current account switch was launched. Despite 1.2 million savvy-consumers opting to take advantage and cash in on the banks’ lucrative opening deals, the Competitions and Markets Authority (CMA) has unveiled plans for a further inquiry into current account and small business banking markets. The CMA says it wants to further boost competition among High Street banks.1

Back office legacy challenges facing new banking entrants

Posted on Nov 14 2014 by

Setting up a bank in the UK is costly, time-consuming, heavily regulated and not easy.  As a result, the dynamic, start-up culture that drives innovation in many other sectors is less prevalent within banking and financial services. My article outlines some of the key challenges facing new banking entrants. You may also be interested in: […]

Moving from a multi-channel to a cross-channel approach

Posted on Nov 14 2014 by

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the other?

Empathy at a time of stress – what marketers can do when their customers are going through life events

Posted on Nov 13 2014 by


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Moving house and having children are very important moments in people’s lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?

Taking on the consumer affordability challenge

Posted on Nov 07 2014 by

The world of lending to individuals is not what it used to be. Once a key element in creating growth, it now faces a battle on various levels from three different stakeholders – the regulators, struggling borrowers and the media. The common theme is affordability.

3 occasions when validating bank account data isn’t enough

Posted on Nov 07 2014 by

When I joined Experian almost four years ago I remembered struggling to understand the difference between bank account data validation and verification  – weren’t they both checking that bank account numbers were correct? You may be interested in: I now realise there are important differences and good reasons to make the distinction. Validation is a […]