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Making a Data Management Platform work for you...

We’ve talked a fair amount about DMPs (Data Management Platforms) in the past (check out these posts for more) and we’ve covered a lot of the great things DMPs are capable of and why brands should be getting involved. And we’re not the only ones. You’ve probably read countless...

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In 2040 demand for care homes will have doubled...

Society is changing. People are living longer which presents a challenge of morbidity vs. mortality. In plain English, the longer people live, the more they do so in ill health. To put it in perspective 14,450 centenarians, of which over 750 are aged over 105 live in the UK....

Read More In 2040 demand for care homes will have doubled
How automated software helps make fairer, quicker cust...

On an average working day businesses need to make numerous decisions about their customers and prospects – and if they want to make those decisions quickly, and in anything other than a tiny volume, then software will be...

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Five key reasons why pensions firms must digitise...

With its over adherence to paper-based processes the pension sector has struggled to keep pace with the movement of the times – but that’s something it can no longer afford to do....

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What next for baby boomers and the jilted generations?...

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage increases. But is the truth more complicated? Our society is more aware of our generational differences than...

Read More What next for baby boomers and the jilted generations?
Let’s help consumers, not penalise them: countering th...

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the benefits in helping consumers manage their money better?   Many people are paying more...

Read More Let’s help consumers, not penalise them: countering the tax on inertia
Friend or Foe? Why candidate pre-screening goes hand i...

Increasingly organisations are becoming aware of the real threat of data breaches. Those at the top of their game are quick to realise that ‘insider threat’ is one of the causes of a data breach incident.  Pre-screening employees is one way to support the organisation in reducing this risk....

Read More Friend or Foe? Why candidate pre-screening goes hand in hand with insider threat and data breaches
Are you sharing the ‘shared society’ vision?...

Earlier this month Prime Minister Theresa May announced the measures she plans on implementing in order to better support mental health issues nationwide. This spans workplaces and schools – and intends on reducing stigma surrounding mental illness. Leading the review is former banking executive Dennis Stephenson. Also interesting is...

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Consumers expect the expected – marketers need to reme...

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers. As we know, marketing today is all about the customer experience. This includes the ability to meet customer...

Read More Consumers expect the expected – marketers need to remember customer expectations and the value exchange