Content written by Alastair Bulger

Why the Ads.txt initiative is a good thing for the…

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic ecosystem. Find out...

Blog - Dec 2017
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The way we use data in digital is past its…

We want to draw your attention to a few irregularities in the current digital ecosystem and point you in the direction of the next generation of digital...

Blog - Oct 2017
Chatbots and artificial intelligence? What the future holds for marketing…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....

Blog - Jun 2017
The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016