Alastair Bulger

Alastair is Strategic Development Director for Experian Marketing Services. A veteran of several successful start-ups, he has worked closely with some of Europe’s largest consumer-centric organisations to help them build better products and experiences through the application of data. Alastair read Mathematics at Oxford University, where he developed an interest in Information Theory.

All posts by Alastair Bulger

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The way we use data in digital is past its sell by dat...

First off, despite the title, I want to make it clear that it’s not my intention to lecture you on how the way you...

Read More The way we use data in digital is past its sell by date – why, and what needs to change
Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age...

Read More Chatbots and artificial intelligence? What the future holds for marketing and the consumer
The birth and evolution of programmatic advertising – ...

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Read More The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed