Posts by 

Colin Grieves is Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services

DMPs – what are they, what do they do and who uses them?...

Posted on Jul 18 2016 by
Digital advertising is undergoing a remarkable evolution and DMPs sit right at the heart of it. Following my recent article explaining DSPs and what they mean for the world of digital marketing, I thought I’d turn my...

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Rethinking the customer experience – Interactions and ...

Posted on Jan 26 2016 by
Colin Grieves believes the future of marketing is 'interactions' and that 'campaigns ' are a thing of the past This article is an extract from the recently launched #6for16 - six views on  the world of digital marketing for...

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What are DSPs and what do they mean for marketers?...

Posted on Aug 24 2015 by
Colin Grieves explains the importance of DSPs and how they fit into the digital advertising landscape. Marketing technology is constantly evolving. As the lives of customers become ever-more technology-centric so do the...

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How programmatic is fighting back against click fraud – ho...

Posted on Feb 27 2015 by
There is a lot of talk in the marketing world at the moment concerning the potential risk click fraud represents to programmatic advertising.   In essence, programmatic technologies allow brands to bid on users one at a time...

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Finding a place for the brand in our programmatic world...

Posted on Jan 16 2015 by
Branding strategy needs to in form your programmatic advertising - Experian's Colin Grieves As any marketer worth their salt will know, branding is about invoking a feeling in consumers that they associate with a company...

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An evolving network – understanding Facebook’s r...

Posted on Oct 25 2013 by
  Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the...

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Data IQ Futures Summit – The Crème de la Crème of the Da...

Posted on Oct 17 2013 by
  On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues....

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Digital Trends 2013: The Potential of Big Data...

Posted on Mar 25 2013 by
Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to...

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