Colin Grieves

Colin Grieves is Managing Director at Experian Marketing services. He is responsible for the area of the business that helps clients build digital audiences and accurately communicate with them in real time. Colin has a wealth of experience across the marketing industry and is passionate about technology and putting the customer experience at the heart of all activity.

All posts by Colin Grieves

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Challenges to DMP adoption and how to overcome them – ...

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and demands of your customers can be difficult. The marketplace has changed. Consumer expectation has gone super nova. So,...

Read More Challenges to DMP adoption and how to overcome them – ‘how’ rather than ‘why’
The emergence of ‘people-based marketing’ – How did we...

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing that’s about people’. Customer centricity? Makes sense. However, the implication that marketing was ever not about people is mildly...

Read More The emergence of ‘people-based marketing’ – How did we get here?
6 DMP myths debunked – tackling the misconceptio...

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Read More 6 DMP myths debunked – tackling the misconceptions around Data Management Platforms
What is a DMP, what do they do and who uses them?...

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to s...

Read More What is a DMP, what do they do and who uses them?
Rethinking the customer experience – Interaction...

The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...

Read More Rethinking the customer experience – Interactions and touchpoints rather than campaigns?
What are DSPs and what do they mean for marketers?...

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you will repeatedly come across in any background reading on the matter is ‘DSP’ - or...

Read More What are DSPs and what do they mean for marketers?
How programmatic is fighting back against click fraud ...

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Read More How programmatic is fighting back against click fraud – how to protect your brand
Finding a place for the brand in our programmatic worl...

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Read More Finding a place for the brand in our programmatic world
An evolving network – understanding FacebookR...

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers - such as the introduction of...

Read More An evolving network – understanding Facebook’s recent changes