About Colin Grieves

Website: http://www.experian.co.uk/marketing

Profile: Colin Grieves is Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services



Posts by Colin Grieves

An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.

Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

Digital Trends 2013: The Potential of Big Data

Posted on Mar 25 2013 by

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosion.