Posts by 

Colin Grieves

Colin Grieves is Managing Director at Experian Marketing services. He is responsible for the area of the business that helps clients build digital audiences and accurately communicate with them in real time. Colin has a wealth of experience across the marketing industry and is passionate about technology and putting the customer experience at the heart of all activity.

The emergence of ‘people-based marketing’ – How did we...

Posted on Nov 25 2016 by
// Isn't all marketing 'people-based marketing?' ‘People-based marketing’. It’s a really nice sounding phrase - one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems...

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6 DMP myths debunked – tackling the misconceptions aro...

Posted on Aug 26 2016 by
// Colin Grieves tackles some of the common misconceptions surrounding DMPs  Interested in DMPs? Download the white paper DMPs and data-informed decision making for more. There are many myths surrounding DMPs (Data...

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What is a DMP, what do they do and who uses them?...

Posted on Jul 18 2016 by
// Digital advertising is undergoing a remarkable evolution and DMPs sit right at the heart of it. Following my recent article explaining DSPs and what they mean for the world of digital marketing, I thought I’d turn my...

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Rethinking the customer experience – Interactions and ...

Posted on Jan 26 2016 by
// Colin Grieves believes the future of marketing is 'interactions' and that 'campaigns ' are a thing of the past This article is an extract from the recently launched #6for16 - six views on  the world of digital marketing...

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What are DSPs and what do they mean for marketers?...

Posted on Aug 24 2015 by
Colin Grieves explains the importance of DSPs and how they fit into the digital advertising landscape. Marketing technology is constantly evolving. As the lives of customers become ever-more technology-centric so do the...

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How programmatic is fighting back against click fraud – ho...

Posted on Feb 27 2015 by
There is a lot of talk in the marketing world at the moment concerning the potential risk click fraud represents to programmatic advertising.   In essence, programmatic technologies allow brands to bid on users one at a time...

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Finding a place for the brand in our programmatic world...

Posted on Jan 16 2015 by
Branding strategy needs to in form your programmatic advertising - Experian's Colin Grieves As any marketer worth their salt will know, branding is about invoking a feeling in consumers that they associate with a company name....

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An evolving network – understanding Facebook’s r...

Posted on Oct 25 2013 by
  Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the...

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Data IQ Futures Summit – The Crème de la Crème of the Da...

Posted on Oct 17 2013 by
  On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues....

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