About Colin Grieves

Website: http://www.experian.co.uk/marketing

Profile: Colin Grieves is Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services

Posts by Colin Grieves

DMPs – what are they, what do they do and who uses them?

Posted on Sep 03 2015 by

DMPs – or Data Management Platforms – are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to speed.

What are DSPs and what do they mean for marketers?

Posted on Aug 24 2015 by

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you will repeatedly come across in any background reading on the matter is ‘DSP’ – or Demand-Side Platform. Read on for the full definition.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

Finding a place for the brand in our programmatic world

Posted on Jan 16 2015 by

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic’s potential, branding remains crucial to marketing strategies.

An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.

Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

Digital Trends 2013: The Potential of Big Data

Posted on Mar 25 2013 by

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosion.