Content written by Danny Thompson

The changing face of the UK consumer part 1: Boomerang…

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society...

Blog - May 2014
Consumer Segmentation: New Data Means New Insight

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is...

Blog - Apr 2014
Discount Britain – why the UK is bought into the…

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping...

Blog - Apr 2014
Census Trends: Oh we do like to be beside the…

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and...

Blog - Aug 2013