About Danny Thompson

Website: http://www.experian.co.uk/marketing

Profile: Danny Thompson is Product Marketing Manager, Data & Analytics, Experian Marketing Services



Posts by Danny Thompson

Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

Discount Britain – why the UK is bought into the rise of budget online shopping

Posted on Apr 03 2014 by

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to online?

Endless possibilities. One Mosaic.

Posted on Mar 31 2014 by

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out more.

Same people, different channels

Posted on Mar 27 2014 by

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online environment has added a new layer of complexity.

Engaging webcasts. One Mosaic.

Posted on Nov 26 2013 by

I recently got on my virtual bike and did a whistle-stop webcast tour of the UK to talk to our clients about Experian’s flagship consumer classification system, Mosaic. So what did we talk about?

Census Trends: Oh we do like to be beside the seaside!

Posted on Aug 15 2013 by

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011 compared to 2001. Delving into this data and combining it with our Mosaic segmentation data, we provide insight on the UK’s ageing population.

Census Trends: Not so young, not so free but definitely single

Posted on Jun 20 2013 by

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer classifications.

DataIQ NOW! 2013

Posted on May 01 2013 by

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the event.

Digital Trends 2013: Digital Living

Posted on Mar 28 2013 by

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.