About David Coghlan
Website: http://www.experian.co.uk/small-business/
Profile: Small Business digital marketing expert. I Help Experian SME clients grow their business online
Posts by David Coghlan
How to build a targeted B2B prospect list
Posted on Nov 22 2012 by David Coghlan
Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.