About David Coghlan

Website: http://www.experian.co.uk/small-business/

Profile: Small Business digital marketing expert. I Help Experian SME clients grow their business online



Posts by David Coghlan

Data and the art of business marketing

Posted on Sep 25 2013 by

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity are not easy to execute and you could potentially run into a myriad of problems. Focusing on the key channels and creating a conversation across these channels is the easiest and most effective way to start multi-channel marketing and more importantly to start getting results.

Prospect marketing that really works

Posted on Sep 24 2013 by

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B suppliers is determining those who are most likely to be interested and make a purchase. A blanket approach is common, with businesses making a mass attempt at initial contact with companies through mail shots, emails or phone calls.

Investing a relatively small amount of money into a self-selected prospect data list pays dividends.

6 questions to ask about your database, today!

Posted on Sep 23 2013 by

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a vital link between you and your customers and potential new customers. Neglect it at your peril.

These simple questions will show if your database is up to scratch or is in vital need of some TLC.

How to build a targeted B2B prospect list

Posted on Nov 22 2012 by

Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.