All posts by David Coghlan

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Data and the art of business marketing...

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity are not easy to execute and you could potentially run into a myriad of problems. Focusing on the...

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Prospect marketing that really works...

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B suppliers is determining those who are most likely to be interested and...

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6 questions to ask about your database, today!...

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a vital link between you and your customers and potential new customers. Neglect it at your...

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How to build a targeted B2B prospect list...

Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this...

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