All posts by David Percy

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Choose the optimal collections action for each custome...

It is essential for businesses to design and deliver collection strategies that find the balance between the needs and preferences of the customer and the needs of the...

Read More Choose the optimal collections action for each customer
How to choose the right contact strategy when there ar...

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate, many different channels available, a multitude of messages and products, as well as limits on the volumes and...

Read More How to choose the right contact strategy when there are more possibilities than there are stars in the universe
Contact them vs don’t contact them – the challenge fac...

In this blog post by David Percy we discuss when it's best to contact customers and why even personalised messages can sometimes be too much....

Read More Contact them vs don’t contact them – the challenge facing the majority of marketing analysts
Are You Optimised?...

Optimisation can help the credit and collection industry provide better outcomes for the...

Read More Are You Optimised?
Is bad debt the price of growth?...

As the economy fluctuates between contraction and growth, those businesses getting ready for the latter must prepare to face a new set of challenges. In the past, the volume of sales coming in meant businesses could absorb a certain amount of bad debt without cause for concern and credit...

Read More Is bad debt the price of growth?