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David is a Business Consultant within the Global Consulting Practice in Experian. He is also responsible for the development of Experian’s optimisation propositions in the UK. David has over 13 years of experience in implementing and managing analytical and optimisation projects across credit risk, as well as on the marketing side.

Choose the optimal collections action for each customer...

Posted on Oct 21 2015 by
It is essential for businesses to design and deliver collection strategies that find the balance between the needs and preferences of the customer, and the requirements of the business. With today’s highly competitive...

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How to choose the right contact strategy when there are more...

Posted on Aug 17 2015 by
Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate,...

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Contact them vs don’t contact them – the challenge facin...

Posted on Dec 22 2014 by
These past few years, the development of digital marketing channels has created a unique opportunity for marketers to access and maximise high-frequency customer communication strategies. This fast-paced environment, driven by...

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Are You Optimised?...

Posted on Feb 20 2013 by
Optimisation can help the credit and collection industry provide better outcomes for the customer The credit and collections industry has always been quick to take advantage of the latest ways of thinking to improve the work...

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Is bad debt the price of growth?...

Posted on Nov 23 2012 by
As the economy fluctuates between contraction and growth, those businesses getting ready for the latter must prepare to face a new set of challenges. In the past, the volume of sales coming in meant businesses could absorb a...

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