About David Percy

Website: http://www.experian.co.uk

Profile: David is a Business Consultant within the Global Consulting Practice in Experian. He is also responsible for the development of Experian’s optimisation propositions in the UK. David has over 13 years of experience in implementing and managing analytical and optimisation projects across credit risk, as well as on the marketing side.

Posts by David Percy

Choose the optimal collections action for each customer

Posted on Oct 21 2015 by

It is essential for businesses to design and deliver collection strategies that find the balance between the needs and preferences of the customer and the needs of the business.

How to choose the right contact strategy when there are more possibilities than there are stars in the universe

Posted on Aug 17 2015 by

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate, many different channels available, a multitude of messages and products, as well as limits on the volumes and timings of when those messages can […]

Contact them vs don’t contact them – the challenge facing the majority of marketing analysts

Posted on Dec 22 2014 by

In this blog post by David Percy we discuss when it’s best to contact customers and why even personalised messages can sometimes be too much.

Are You Optimised?

Posted on Feb 20 2013 by

Optimisation can help the credit and collection industry provide better outcomes for the customer

Is bad debt the price of growth?

Posted on Nov 23 2012 by

As the economy fluctuates between contraction and growth, those businesses getting ready for the latter must prepare to face a new set of challenges. In the past, the volume of sales coming in meant businesses could absorb a certain amount of bad debt without cause for concern and credit departments were forced to absorb this debt in the name of ‘growth’. Today, even a little bad debt can cause big problems.