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Is your marketing ready for the festive period – what’s ...

Posted on Oct 22 2015 by
Insights in this article are taken from the recently released Festive Insights 2015 white paper. Click here to download your copy. Christmas is the most important time of year for retailers. For many of us, it’s quite simply...

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What does 2015 have in store for Marketers? – 2015 pre...

Posted on Jan 07 2015 by
2015 will be an exciting year for digital marketing according to Experian's Giles Longhurst With 2015 well and truly here it’s time to take a look ahead and discuss some of the factors which will affect marketers in the...

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Record-breaking festive period for retailers (so far) as UK ...

Posted on Dec 19 2014 by
Experian's Giles Longhurst  The pre-Christmas sales rush has been and gone and the countdown to the main event has begun. But what happened and what does it mean for retailers?   It’s no secret that Black Friday, Cyber...

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The six elements of customer profiling...

Posted on Dec 08 2014 by
// Do you know what your 'best fit' customer looks like? Customer profiling has been a tool in the marketing toolkit for many years – in the same category and used for the same purpose as personas, ABC data and basic...

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Panda 4.1 – Content remains King, using search term variat...

Posted on Oct 21 2014 by
Experian's Giles Longhurst As anyone operating in the digital marketing landscape will know, Google’s latest update to algorithm, Panda 4.1, kicked in at the beginning of October. But what does it mean, who is affected, and...

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When people search for Christmas gift ideas and how marketer...

Posted on Oct 06 2014 by
People searching for inspiration are a potentially valuable channel for retail marketers It’s not always possible to know exactly what to get everybody for Christmas. Yes, you may know that dad wants an electric drill and...

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What the eye doesn’t see…...

Posted on Aug 05 2014 by
Identifying the opportunities of mobile marketing Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep...

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