About Giles Longhurst

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Posts by Giles Longhurst

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

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What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

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