All posts by Giles Longhurst

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Is your marketing ready for the festive period – what’...

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Read More Is your marketing ready for the festive period – what’s going to happen and when?
What does 2015 have in store for Marketers? – 20...

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Read More What does 2015 have in store for Marketers? – 2015 predictions
Record-breaking festive period for retailers (so far) ...

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst...

Read More Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates
The six elements of customer profiling...

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market, profiling is the way to...

Read More The six elements of customer profiling
Panda 4.1 – Content remains King, using search term va...

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people...

Read More Panda 4.1 – Content remains King, using search term variations to build richer content based on actual user demand
When people search for Christmas gift ideas and how ma...

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the...

Read More When people search for Christmas gift ideas and how marketers can get in on the action
What the eye doesn’t see…...

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects...

Read More What the eye doesn’t see…