Content written by Gyles Longhurst

Is your marketing ready for the festive period – what’s…

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Blog - Oct 2015
What does 2015 have in store for Marketers? – 2015…

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Blog - Jan 2015
The six elements of customer profiling

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market,...

Blog - Dec 2014
When people search for Christmas gift ideas and how marketers…

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then...

Blog - Oct 2014