About Giles Longhurst

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Posts by Giles Longhurst

What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

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