About Giles Longhurst

Website: http://www.experian.co.uk/marketing-services/index.html

Profile: Giles Longhurst is General Manager, Consumer Insight at Experian Marketing Services. In his role, he is responsible for development, deployment and management of all cross-channel Hitwise products, via collaboration with Experian global strategy & development teams and the go-to-market execution via regional sales and marketing teams. Prior to Experian Marketing Services, he spent over 12 years working within digital marketing and advertising companies, helping to shape their client’s content and advertising strategies. Most recently Giles was Director of Frommer's Unlimited which specialised in providing dynamic destination content and technical build services to the travel industry.

Posts by Giles Longhurst

Is your marketing ready for the festive period – what’s going to happen and when?

Posted on Oct 22 2015 by

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What’s going to happen? Read this to find out

What does 2015 have in store for Marketers? – 2015 predictions

Posted on Jan 07 2015 by

Experian’s Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark… read on for more.

Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates

Posted on Dec 19 2014 by

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst explains.

The six elements of customer profiling

Posted on Dec 08 2014 by

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you’re after your best customers, or if you think there’s a gap in the market, profiling is the way to go.

Panda 4.1 – Content remains King, using search term variations to build richer content based on actual user demand

Posted on Oct 21 2014 by

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people want.

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).