About Ian Welch

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Profile: Ian Welch is Lead Consultant, Travel, at Experian Marketing Services



Posts by Ian Welch

A little more conversation for effective action

Posted on Nov 29 2013 by

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and understanding.

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Getting Armchair Travellers out of their seats

Posted on Apr 12 2013 by

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is Armchair Travel Bookers.

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