All posts by Ian Welch

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A little more conversation for effective action...

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and u...

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Getting Armchair Travellers out of their seats...

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is...

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