All posts by James Murray

Loading...
Boxing Day breaks retail records for sixth consecutive...

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve...

Read More Boxing Day breaks retail records for sixth consecutive year
Cyber Monday eclipsed in new shopping trend...

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber...

Read More Cyber Monday eclipsed in new shopping trend
Are consumers shopping earlier or later in the festive...

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on Black Friday (29 November 2013) which lays down a very positive marker for another Christmas of growth for online...

Read More Are consumers shopping earlier or later in the festive season?
Tackling the Potential Christmas Spending Slump...

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need...

Read More Tackling the Potential Christmas Spending Slump
How do Gmail changes impact brands?...

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications...

Read More How do Gmail changes impact brands?
Digital Trends 2013: A new dynamic for search...

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011....

Read More Digital Trends 2013: A new dynamic for search
Digital Trends 2013: Email back in the spotlight In 20...

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013...

Read More Digital Trends 2013: Email back in the spotlight In 2013
Digital Trends 2013: The Mobile Revolution...

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage...

Read More Digital Trends 2013: The Mobile Revolution
TFM&A 2013 and the smarter marketer...

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’...

Read More TFM&A 2013 and the smarter marketer