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Boxing Day breaks retail records for sixth consecutive year...

Posted on Dec 27 2013 by
British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an...

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Cyber Monday eclipsed in new shopping trend...

Posted on Dec 11 2013 by
Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9...

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Are consumers shopping earlier or later in the festive seaso...

Posted on Dec 09 2013 by
We are now well into the swing of the Christmas shopping season and consumers have been hitting the high street and online stores in their millions to buy gifts for their families and loved ones. We’ve already seen online...

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Tackling the Potential Christmas Spending Slump...

Posted on Nov 22 2013 by
  There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to...

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How do Gmail changes impact brands?...

Posted on Aug 12 2013 by
  Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with...

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Digital Trends 2013: A new dynamic for search...

Posted on Apr 22 2013 by
2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search...

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Digital Trends 2013: Email back in the spotlight In 2013...

Posted on Apr 15 2013 by
Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities.  When targeted and creative, email still has the power to deliver high levels of...

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Digital Trends 2013: The Mobile Revolution...

Posted on Apr 08 2013 by
With Gartner predicting that by 2013 mobile phones will overtake PCs as the most common web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart phones, the mobile industry is...

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TFM&A 2013 and the smarter marketer...

Posted on Mar 07 2013 by
Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our...

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