About James Murray

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Profile: James Murray is Digital Insights Manager for Experian Marketing Services



Posts by James Murray

Boxing Day breaks retail records for sixth consecutive year

Posted on Dec 27 2013 by

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve and Christmas Day.

Cyber Monday eclipsed in new shopping trend

Posted on Dec 11 2013 by

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber Monday”) in terms of online retail visits.

Are consumers shopping earlier or later in the festive season?

Posted on Dec 09 2013 by

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on Black Friday (29 November 2013) which lays down a very positive marker for another Christmas of growth for online retail.

Tackling the Potential Christmas Spending Slump

Posted on Nov 22 2013 by

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need to prepare for cautious spenders this Christmas and look at how best to tackle any projected spending slump through intelligently targeted campaigns.

How do Gmail changes impact brands?

Posted on Aug 12 2013 by

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.

Digital Trends 2013: A new dynamic for search

Posted on Apr 22 2013 by

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011. It currently takes the UK a fortnight to make a billion searches; by next year that will be down to 12 days and by 2015 it will take just over nine days.

Digital Trends 2013: Email back in the spotlight In 2013

Posted on Apr 15 2013 by

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013 will see email return to the spotlight, with key developments bringing it back to the heart of cross-channel marketing.

Digital Trends 2013: The Mobile Revolution

Posted on Apr 08 2013 by

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.

TFM&A 2013 and the smarter marketer

Posted on Mar 07 2013 by

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.

iPad Mini searches surge ahead of Nexus 7 and Microsoft Surface

Posted on Nov 16 2012 by

In the key pitched battle between Apple, Google and Microsoft for dominance of the tablet wars it was the new iPad Mini that shot ahead of its competitors, reaffirming Apple’s place at the top of the tablet tree.

Looking at UK Internet searches for the iPad Mini, Nexus 7 and Microsoft Surface, you can see that the Nexus 7 has been leading the way for the last 12 weeks but that last week searches for iPad Mini quadrupled to overtake searches for Google’s Nexus 7.