About James Murray
Profile: James Murray is Digital Insights Manager for Experian Marketing Services
Posts by James Murray
Digital Trends 2013: A new dynamic for search
Posted on Apr 22 2013 by James Murray
2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011. It currently takes the UK a fortnight to make a billion searches; by next year that will be down to 12 days and by 2015 it will take just over nine days.
Digital Trends 2013: Email back in the spotlight In 2013
Posted on Apr 15 2013 by James Murray
Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013 will see email return to the spotlight, with key developments bringing it back to the heart of cross-channel marketing.
Digital Trends 2013: The Mobile Revolution
Posted on Apr 08 2013 by James Murray
Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.
TFM&A 2013 and the smarter marketer
Posted on Mar 07 2013 by James Murray
Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.
iPad Mini searches surge ahead of Nexus 7 and Microsoft Surface
Posted on Nov 16 2012 by James Murray
In the key pitched battle between Apple, Google and Microsoft for dominance of the tablet wars it was the new iPad Mini that shot ahead of its competitors, reaffirming Apple’s place at the top of the tablet tree.
Looking at UK Internet searches for the iPad Mini, Nexus 7 and Microsoft Surface, you can see that the Nexus 7 has been leading the way for the last 12 weeks but that last week searches for iPad Mini quadrupled to overtake searches for Google’s Nexus 7.
Google dips below 90% market share of UK Search
Posted on Nov 16 2012 by James Murray
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market.
The latest search stats show that 89.33% of all UK Internet searches were conducted on Google Sites. This is the first time in the last five years that Google has ever dropped below a 90% market share of UK search.
Yolo unfairly overlooked as Word of the Year
Posted on Nov 16 2012 by James Murray
I am always fascinated by the evolution of language and so it was a delight to see the Oxford English Dictionary proclaiming the word “omnishambles” as the word of the year for 2012.
What is always interesting to me is how the judges of panels deciding such things come to choose the eventual winner. What was it that made omnishambles a better word in the judges’ eyes than some of the other contenders including “pleb”, “mobot”, “mummy porn” or “yolo”?