Content written by Marie Myles

How to personalise your marketing – four easy steps…

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

Blog - Mar 2015
Email remarketing – opportunities and barriers

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for...

Blog - Jan 2014
Customer Engagement: A New Paradigm?

Both CRM and Customer Engagement promise increases in loyalty and customer profitability based on the delivery of continuous value to customers. CRM saw the first step away from one-way, mass...

Blog - Nov 2012