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Marie Myles is Director of Consulting for Experian Marketing Services. She can adapt and apply her extensive skills in any sector where customer data management and the application of analytics and research are key to added value.

How to personalise your marketing – four easy steps...

Posted on Mar 04 2015 by
Experian's Marie Myles says context and the data behind personalisation is crucial to an accurate and reliable strategy Personalisation is another one of the hot topics in the world of marketing at the moment, but it’s...

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Email remarketing – opportunities and barriers...

Posted on Jan 09 2014 by
Remarketing or trigger based email marketing is nothing new Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will,...

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Effective marketing — a feast of intelligent interactions...

Posted on Dec 30 2013 by
In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions —...

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Effective marketing — the perfect recipe...

Posted on Dec 20 2013 by
My last post explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them...

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Effective marketing — high quality data ingredients...

Posted on Dec 11 2013 by
Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books,...

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From concept to reality: achieving the Single Customer View...

Posted on Nov 18 2013 by
  Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration —...

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Industry Trends 2013 – Social Club vs Scary Movie...

Posted on Aug 09 2013 by
  Integrating social media into the marketing mix Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides...

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Industry Trends 2013 – A smooth channel crossing...

Posted on Aug 02 2013 by
Automatically engage with customers through the channels they appreciate The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone...

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Industry Trends 2013 — Less waste, more speed...

Posted on Jul 26 2013 by
  Real time analysis for speed to market Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a...

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