About Marie Myles

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Profile: Marie Myles is Director of Consulting for Experian Marketing Services. She can adapt and apply her extensive skills in any sector where customer data management and the application of analytics and research are key to added value.



Posts by Marie Myles

Email remarketing – opportunities and barriers

Posted on Jan 09 2014 by

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read more about what email remarketing is, the opportunities offered by this activity and the barriers to it.

Effective marketing — a feast of intelligent interactions

Posted on Dec 30 2013 by

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across channels.

Effective marketing — the perfect recipe

Posted on Dec 20 2013 by

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways.

Effective marketing — high quality data ingredients

Posted on Dec 11 2013 by

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video. It’s enough to give marketers indigestion. So where to begin?

From concept to reality: achieving the Single Customer View

Posted on Nov 18 2013 by

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices and prizes of the Single Customer View and our top tips for getting there.

Industry Trends 2013 – Social Club vs Scary Movie

Posted on Aug 09 2013 by

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But then there’s Mr Hyde — a darker side that’s proved to be a bit of a horror story in terms of realising returns.

Industry Trends 2013 – A smooth channel crossing

Posted on Aug 02 2013 by

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call it).

Industry Trends 2013 — Less waste, more speed

Posted on Jul 26 2013 by

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any marketing campaign that still uses this approach will fail.

Industry Trends 2013 – United we (under)stand

Posted on Jul 19 2013 by

Information is a free spirit, it eddies and flows through an organisation, scorning borders and showing no respect to departments or divisions.

It’s no surprise then that the arch villain in the business data story is the silo. Silos are artificial fortresses that try to keep people and things apart. Silos usually form around departmental boundaries, so there are barriers between sales and marketing, IT and logistics.

Industry Trends 2013 – Small steps towards big data

Posted on Jul 05 2013 by

Big data is the big buzzword. You’ll find it on the lips of politicians, captains of industry and pundits — it’s even described as the ‘new oil’. So what’s the big deal? Read on to find out how to start the big data journey.