All posts by Marie Myles

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How to personalise your marketing – four easy st...

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

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Email remarketing – opportunities and barriers...

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read...

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Effective marketing — a feast of intelligent interacti...

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across c...

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Effective marketing — the perfect recipe...

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways....

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Effective marketing — high quality data ingredients...

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video....

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From concept to reality: achieving the Single Customer...

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices...

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Industry Trends 2013 – Social Club vs Scary Movi...

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But...

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Industry Trends 2013 – A smooth channel crossing...

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call...

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Industry Trends 2013 — Less waste, more speed...

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any...

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