All posts by Mark Lindsay

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Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It also reveals that the average UK adult spends more time on media and communications than they do sleeping. Given the...

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Getting up close and personal How close is too close? ...

Personalisation is critical to modern marketing's need to provide relevant and valuable experiences. But what does the year ahead have in store for marketers? How close is too close? Mark Lindsay gives us his...

Read More Getting up close and personal How close is too close? – Personalisation in 2016
DMA Rethink TV Summit: Talking Heads Talk TV...

By Mark Lindsay. Channels Director, Experian Marketing Services. Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities...

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