All posts by Matthew Dunn

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Let’s help consumers, not penalise them: countering th...

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the benefits in helping consumers manage their money better?   Many people are paying more...

Read More Let’s help consumers, not penalise them: countering the tax on inertia
We all live in a review culture – why consumer experie...

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to ensure that the experiences we deliver to our customers are as good as they can be. In...

Read More We all live in a review culture – why consumer experience and understanding your customers are critical in the modern world
Time for marketers to take third-party data seriously ...

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Read More Time for marketers to take third-party data seriously – not all data is created equal
Customer experience is king – but marketers still stru...

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Read More Customer experience is king – but marketers still struggle to understand the needs and wants of their audience
Going beyond programmatic: why programmatic is only on...

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Read More Going beyond programmatic: why programmatic is only one piece of the puzzle
How do we define value and how can we ensure we create...

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this tricky question and puts forward a framework of checking whether your comms are 'adding...

Read More How do we define value and how can we ensure we create added value to our customers?
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Read More Why remembering the individuals behind the data is more important than ever
The true numbers behind personalisation – state of the...

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's personalising what and to what extent? Read on to find...

Read More The true numbers behind personalisation – state of the nation
What is progressive profiling? How it works and best p...

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian's very own Matt...

Read More What is progressive profiling? How it works and best practice