Matthew is UK Managing Director of the Targeting business within Experian’s marketing services division. He has been in the marketing services industry for the past 20 years. In that time, Matthew has headed up various teams and businesses that help companies across any industry segment to successfully use leading edge marketing solutions, data and analytics to deliver more relevant and targeted marketing of their brands, with the key aim of ensuring relevant engagement and in turn, increasing customer loyalty.
Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.
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