Posts by 

Matthew Dunn

Matthew Dunn is Managing Director at Experian Marketing Services and is responsible for the area of the business that provides consumer insight, segmentation and digital audience services. Matthew has been in the marketing industry for over 20 years, running teams and businesses that help companies successfully deliver more relevant and targeted marketing to their customers. He is an expert on all things data.

Time for marketers to take third-party data seriously –...

Posted on Sep 05 2016 by
// Matthew Dunn: Not all data is created equal Nothing is more important than a marketer’s first-party data. This is a fact that most marketers probably appreciate. However, first party data only represents a portion of...

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Customer experience is king – but marketers still struggle...

Posted on Jul 25 2016 by
// Matthew Dunn: Marketers are still struggling to understand the needs and wants of their customers The below is taken from the 2016 Experian Marketer Report available in full here. In a world that is increasingly...

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Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
// Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of...

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How do we define value and how can we ensure we create added...

Posted on Apr 23 2016 by
// Matthew Dunn says it is crucial that brands understand what their customers define as value In marketing we always talk about adding value. With the focus these days on customer experience and with businesses having to...

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Why remembering the individuals behind the data is more impo...

Posted on Feb 11 2016 by
// Matthew Dunn believes customer centricity will continue to be a hugely important aspect of marketing in 2016 This article is an extract from #6for16 – six views on  the world of digital marketing for the year ahead....

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The true numbers behind personalisation – state of the nat...

Posted on Oct 01 2015 by
Personalisation is a key technique for making customer journeys more relevant and tailored Personalisation is a massive topic for marketers at the moment. It’s the best way to engage customers and contacts with messaging and...

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What is progressive profiling? How it works and best practic...

Posted on Jul 13 2015 by
Progressive profiling is an excellent way to collect complete data sets without damaging the customer experience Email marketing has changed – no longer is it acceptable to ‘spray and pray’. Your marketing has to be...

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The changing face of brand loyalty – it’s all about the ...

Posted on Sep 16 2014 by
Matthew Dunn says the right level of consumer insight is a crucial must-have for modern marketers. I was recently interviewed by BBC Radio Nottingham for a segment they did on brand loyalty. The discussion was extremely...

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We won! Experian is ‘Outstanding Data Provider – B2C’...

Posted on Sep 16 2013 by
  Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy...

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