Posts by 

Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of the...

Read more ››

How do we define value and how can we ensure we are adding v...

Posted on Apr 23 2016 by
Matthew Dunn says it is crucial that brands understand what their customers define as value In marketing we always talk about adding value. With the focus these days on customer experience and with businesses having to be...

Read more ››

Why remembering the individuals behind the data is more impo...

Posted on Feb 11 2016 by
Matthew Dunn believes customer centricity will continue to be a hugely important aspect of marketing in 2016 This article is an extract from #6for16 – six views on  the world of digital marketing for the year ahead. Grab...

Read more ››

The true numbers behind personalisation – state of the nat...

Posted on Oct 01 2015 by
Personalisation is a key technique for making customer journeys more relevant and tailored Personalisation is a massive topic for marketers at the moment. It’s the best way to engage customers and contacts with messaging...

Read more ››

What is progressive profiling? How it works and best practic...

Posted on Jul 13 2015 by
Progressive profiling is an excellent way to collect complete data sets without damaging the customer experience Email marketing has changed – no longer is it acceptable to ‘spray and pray’. Your marketing has to be...

Read more ››

The changing face of brand loyalty – it’s all about the ...

Posted on Sep 16 2014 by
Matthew Dunn says the right level of consumer insight is a crucial must-have for modern marketers. I was recently interviewed by BBC Radio Nottingham for a segment they did on brand loyalty. The discussion was extremely...

Read more ››

We won! Experian is ‘Outstanding Data Provider – B2C’...

Posted on Sep 16 2013 by
  Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy...

Read more ››

    Please select from the following feeds to subscribe to Latest Thinking Blog:

    Latest Thinking

    Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.

    For more information about Experian, visit our website.