Nicholas Moore

Nicholas Moore is Head of Marketing at Experian Marketing Services. A former journalist with extensive experience in digital marketing and communications, Nicholas is passionate about customer centricity, branding and all things marketing.

All posts by Nicholas Moore

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Responsible Marketing – Customer centricity the ...

Following the success of our ‘The Power of Data’ partnership, Experian and The Drum have teamed up again, this time focusing on the need...

Read More Responsible Marketing – Customer centricity the ‘new normal’ for brands in a GDPR world
The four key attitudes to sharing data and how to enga...

This post takes insight from our latest white paper, delivering value in the digital age, download it here. In order for marketers to deliver...

Read More The four key attitudes to sharing data and how to engage with the different types
Ads.txt – the whats, whys and hows of the latest devel...

If you work in digital advertising, or in any role that involves programmatic, media buying or real-time advertising then you are sure to have...

Read More Ads.txt – the whats, whys and hows of the latest development in making programmatic advertising more transparent
Why who we don’t communicate with is as important as w...

The scatter gun ‘spray and pray’ marketing approach is one of the past. As marketing professionals we all know that. In the modern world,...

Read More Why who we don’t communicate with is as important as who we do communicate with
The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours...

Read More The 29 customer segments shopping in the UK – where do you fit?
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

Read More 10 data trends marketers will see in the years ahead
Using gamification to spice up your marketing...

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Read More Using gamification to spice up your marketing
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it
Where are you on the personalisation spectrum? The six...

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Read More Where are you on the personalisation spectrum? The six stages of sophistication