Nicholas Moore

Nicholas Moore is Head of Marketing at Experian Marketing Services. A former journalist with extensive experience in digital marketing and communications, Nicholas is passionate about customer centricity, branding and all things marketing.

All posts by Nicholas Moore

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What is a Single Customer View? What are the benefits?...

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Read More What is a Single Customer View? What are the benefits?
Why customer profiling and segments of one aren’t the ...

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's...

Read More Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?
The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Read More The four absolute fundamentals for cross-channel marketing
Email+ is the road to cross channel – straightforward ...

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Read More Email+ is the road to cross channel – straightforward and practical transitioning to cross-channel marketing
Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Read More Top Marketing Statistics for 2016
What is contextual marketing? Definition and explanati...

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Read More What is contextual marketing? Definition and explanation
Changing retail trends – four day Black Friday and Cyb...

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Read More Changing retail trends – four day Black Friday and Cyber Monday weekend generates more than £3billion total spend
Web sees spending increase as Black Friday shoppers sh...

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Read More Web sees spending increase as Black Friday shoppers shift their focus online
Christmas email campaigns – how, when and what to send...

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Read More Christmas email campaigns – how, when and what to send to have the best impact this festive period