Nicholas Moore

Nicholas Moore is Head of Marketing at Experian Marketing Services. A former journalist with extensive experience in digital marketing and communications, Nicholas is passionate about customer centricity, branding and all things marketing.

All posts by Nicholas Moore

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Silos in organisations remain key barrier to cross-cha...

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and seamless customer experiences. The simple fact is that if one channel is run by one team and...

Read More Silos in organisations remain key barrier to cross-channel marketing – especially for big business
The 2016 Digital Marketer Report...

Access insights from over 1,100 marketer worldwide. Understand the state of marketing today including all the latest thoughts, views and challenges regarding personalisation, attribution, silos in organisations and marketing...

Read More The 2016 Digital Marketer Report
The Power of Data – Marketing intelligence is about tu...

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Read More The Power of Data – Marketing intelligence is about turning insight into action
What is a Single Customer View? What are the benefits?...

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Read More What is a Single Customer View? What are the benefits?
Why customer profiling and segments of one aren’t the ...

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's...

Read More Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?
The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Read More The four absolute fundamentals for cross-channel marketing
Email+ is the road to cross channel – straightforward ...

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Read More Email+ is the road to cross channel – straightforward and practical transitioning to cross-channel marketing
Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Read More Top Marketing Statistics for 2016
What is contextual marketing? Definition and explanati...

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Read More What is contextual marketing? Definition and explanation