Nicholas Moore

Nicholas Moore is Head of Marketing at Experian Marketing Services. A former journalist with extensive experience in digital marketing and communications, Nicholas is passionate about customer centricity, branding and all things marketing.

All posts by Nicholas Moore

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Empathy at a time of stress – what marketers can do wh...

Moving house and having children are very important moments in people's lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?...

Read More Empathy at a time of stress – what marketers can do when their customers are going through life events
CASE STUDY: Selling boilers on Facebook? Cross-channel...

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

Read More CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up previously untapped channels
What’s in your diary? The key dates for retail markete...

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a few...

Read More What’s in your diary? The key dates for retail marketers over Christmas 2014
Programmatic advertising – the future of digital adver...

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this...

Read More Programmatic advertising – the future of digital advertising
8 decisions you must make before starting a Facebook a...

If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...

Read More 8 decisions you must make before starting a Facebook advertising campaign
The Festive Marketer Survey – Providing insight into C...

Are you planning on running cross-channel marketing campaigns? Perhaps you’re aiming deals specifically at your best customers - how are you reaching them? We want to hear from y...

Read More The Festive Marketer Survey – Providing insight into Christmas 2014 marketing trends