Paul Thomas

Paul is Sales Director for Experian Marketing Services. He has overall responsibility for the sales and go-to-market strategy. Paul is passionate about using Experian data across all digital channels to provide better returns for clients and a better experience for customers Paul joined Experian in 2001 as a Business Development Manager and progressed to managing sales teams of various sizes predominantly in the Retail space before becoming Sales Director in 2014.

All posts by Paul Thomas

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Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies...

Read More Data transparency and honesty – with great power comes great responsibility
The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer