Content written by Paul Thomas

Data transparency and honesty – with great power comes great…

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. As consumers become increasingly aware of their data rights, we need to provide the...

Blog - Nov 2017
The problem with retargeting – cracking a small nut with…

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Blog - Nov 2016