Content written by Richard.Jenkings

What next for baby boomers and the jilted generations?

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...

Blog - Jan 2017
A nation of dawdlers, devotees and day-to-day doers – how…

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Blog - Jul 2016
Where are you on the digital wave? The importance of…

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Blog - May 2016
How digitally savvy are your customers? – the ice rink…

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Blog - Apr 2016
Understanding demographics – Britain’s aspiring homemakers disappearing from major city…

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea. Using Experian’s Mosaic segmentation tool...

Blog - Jul 2015
Housing, renting and affordability – rise of the ruburbs

Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio....

Blog - Jan 2015
How much are students worth to local economies?

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

Blog - Oct 2014
How charities and organisations in the third sector can attract…

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most...

Blog - Jun 2014
Location, location, location – the importance of spatial planning

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the...

Blog - Nov 2012