All posts by Richard Jenkings

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What next for baby boomers and the jilted generations?...

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage increases. But is the truth more complicated? Our society is more aware of our generational differences than...

Read More What next for baby boomers and the jilted generations?
A nation of dawdlers, devotees and day-to-day doers – ...

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Read More A nation of dawdlers, devotees and day-to-day doers – how digitally engaged are your customers?
Where are you on the digital wave? The importance of d...

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Read More Where are you on the digital wave? The importance of digital segmentation
How digitally savvy are your customers? – the i...

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Read More How digitally savvy are your customers? – the ice rink analogy
Understanding demographics – Britain’s aspiring ...

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea. Using Experian’s Mosaic segmentation tool it’s possible to build a detailed picture of the demographics of particular areas and the types of...

Read More Understanding demographics – Britain’s aspiring homemakers disappearing from major city centres
Housing, renting and affordability – rise of the rubur...

Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio....

Read More Housing, renting and affordability – rise of the ruburbs
How much are students worth to local economies?...

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

Read More How much are students worth to local economies?
How charities and organisations in the third sector ca...

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check that the services that we provide are meeting the charities...

Read More How charities and organisations in the third sector can attract supporters and donators using data and insight
Location, location, location – the importance of spati...

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely...

Read More Location, location, location – the importance of spatial planning