About Richard Jenkings
Profile: Richard Jenkings is a Location Planning Consultant with Experian Marketing Services with a wealth of experience in location planning and analysis.
Posts by Richard Jenkings
Location, location, location – the importance of spatial planning
Posted on Nov 16 2012 by Richard Jenkings
With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely all retailers have to do is measure the existing catchment areas of the current portfolio of stores and extrapolate the data from there – is not quite as simple as it seems.