About Richard Jenkings

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Profile: Richard Jenkings is a Location Planning Consultant with Experian Marketing Services with a wealth of experience in location planning and analysis.



Posts by Richard Jenkings

How charities and organisations in the third sector can attract supporters and donators using data and insight

Posted on Jun 30 2014 by

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check that the services that we provide are meeting the charities needs we recently did a short […]

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Location, location, location – the importance of spatial planning

Posted on Nov 16 2012 by

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely all retailers have to do is measure the existing catchment areas of the current portfolio of stores and extrapolate the data from there – is not quite as simple as it seems.

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