Richard Jenkings is a Location Planning Consultant with Experian Marketing Services with a wealth of experience in location planning and analysis.

How digitally savvy are your customers? – the ice rin...

Posted on Apr 20 2016 by
Richard Jenkings asks whether you know how digitally savvy your customers are? Knowing your audience, their likes, dislikes and how they are likely to behave is an important foundation for any marketing strategy (business...

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Understanding demographics – Britain’s aspiring home...

Posted on Jul 30 2015 by
Richard Jenkings says understanding the evolving demographics of the UK is an essential insight for organisations of all shapes and sizes According to a recent Experian study, first time buyers are now more likely to be...

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Housing, renting and affordability – rise of the ruburbs...

Posted on Jan 09 2015 by
Richard Jenkings recently appeared on the BBC's Breakfast show to talk about affordability and renting I recently appeared on the BBC’s Breakfast Show to discuss housing affordability and the changing balance of home owners...

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How much are students worth to local economies?...

Posted on Oct 16 2014 by
Experian's Richard Jenkins headed the research. While students are often typecast as being ‘low on money’ it is probably something of a surprise that their presence in university-centric towns and cities is worth millions...

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How charities and organisations in the third sector can attr...

Posted on Jun 30 2014 by
At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check...

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Location, location, location – the importance of spatial p...

Posted on Nov 16 2012 by
With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What...

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