About Simon Martin

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Profile: Simon Martin is Managing Director of Digital - Experian Marketing Services



Posts by Simon Martin

Use Mobile to improve your client relationship

Posted on Aug 12 2014 by

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using, consider it as a mobile channel. To improve your client relationship, you have to shift the way you’re communicating to them.

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Grab the attention of your best customer

Posted on Jul 14 2014 by

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best customer?

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Social Butterfly or Everything Tech? The Rise of the Always On consumer

Posted on Aug 16 2013 by

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are more digitally connected than ever before.

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