All posts by Simon Martin

Loading...
Big brands must get over silo issues to embrace cross-...

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Read More Big brands must get over silo issues to embrace cross-channel approach and enable intelligent customer interactions
Use Mobile to improve your client relationship...

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using,...

Read More Use Mobile to improve your client relationship
Grab the attention of your best customer...

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best c...

Read More Grab the attention of your best customer
Social Butterfly or Everything Tech? The Rise of the A...

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are...

Read More Social Butterfly or Everything Tech? The Rise of the Always On consumer