Tom Blacksell

Tom is Managing Director of both Decision Analytics and Marketing Services in the UK & Ireland. Prior to Experian, Tom spent 18 years with Capgemini where he held a variety of executive positions within the group. Tom leads on a range of senior client relationships for the Group. In addition, he has gained a wide range of scale business transformation experience across vertical markets during his career. Tom lives in London and is married with three children.

All posts by Tom Blacksell

Loading...
The evolution of big data – the ‘6 Vs’...

For many organisations there is an elephant in the room – ‘Big Data’. Big Data isn’t new and the term can be misleading. Large data sets have been in existence for many years, built and used by major companies for decades. In fact, many commentators have argued that ‘Big...

Read More The evolution of big data – the ‘6 Vs’
Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

Read More Towards a data-powered future: the evolution of the insurance sector
Keeping it simple: the key to success in a hyper-conne...

Change in the financial services industry is moving at a scary pace, but it’s actually throwing up just as many opportunities as challenges. As the world expands and becomes more connected, we can unlock new insight into what our customers want and need; we can stay ahead in the...

Read More Keeping it simple: the key to success in a hyper-connected world
Go on a data diet and stand out from the crowd – are y...

Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...

Read More Go on a data diet and stand out from the crowd – are you suffering from infobesity?
Identity, intelligence and interactions – the three in...

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence and Interactions. To find out more read...

Read More Identity, intelligence and interactions – the three ingredients of customer-centric modern cross-channel marketing
Will 2015 be the year that data finally changes market...

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...

Read More Will 2015 be the year that data finally changes marketing forever?