Marketing and Customer Insight

Connect with your customers in a multi-channel world

7 DMP myths debunked – tackling the misconceptions aro...

Posted on Aug 26 2016 by
Colin Grieves tackles some of the common misconceptions surrounding DMPs There are many myths surrounding DMPs (Data Management Platforms). Misconceptions which are holding organisations back from embracing potentially...

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3 reasons why finding new customers is difficult for compani...

Posted on Aug 11 2016 by
Consumer lending has always been a competitive marketplace, but in recent years this has increased. Customers have easy access to product and price comparison sites, meaning price sensitivity and reduced margins. When it comes to...

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Deliverability: the key to email marketing – how to en...

Posted on Aug 05 2016 by
Tom Corbett is an expert on Email Deliverability This post is the first in a series on email deliverability by Tom Corbett Email marketing remains a marketer’s most powerful tool. It not only produces an impressively high...

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Where are you on the personalisation spectrum? The six stage...

Posted on Aug 05 2016 by
Where do you sit on the personalisation spectrum? This article uses data taken from the 2016 Digital Marketer Report. Click here to download your free copy now. With the growing need to tailor your marketing to your customers...

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Customer experience is king – but marketers still struggle...

Posted on Jul 25 2016 by
Matthew Dunn: Marketers are still struggling to understand the needs and wants of their customers The below is taken from the 2016 Experian Marketer Report available in full here. In a world that is increasingly connected,...

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A nation of dawdlers, devotees and day-to-day doers – how ...

Posted on Jul 20 2016 by
Do you know how digitally engaged your customers are? In recent months I have been speaking a lot about the importance of digital segmentation. Well earlier this week I was delighted to be asked to appear on the BBC’s...

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How to uncover golden opportunities in your email lists R...

Posted on Jul 18 2016 by
Email isn't going anywhere - but are you making the most of your email lists? While marketers continue to experiment with new channels and devices one thing remains a constant, the effectiveness and importance of email...

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DMPs – what are they, what do they do and who uses them?...

Posted on Jul 18 2016 by
Digital advertising is undergoing a remarkable evolution and DMPs sit right at the heart of it. Following my recent article explaining DSPs and what they mean for the world of digital marketing, I thought I’d turn my...

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Silos in organisations remain key barrier to cross-channel m...

Posted on Jul 08 2016 by
Our data shows that silos in businesses continue to be a major barrier to cross-channel marketing efforts The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been...

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