Marketing and Customer Insight

Connect with your customers in a multi-channel world

The Power of Data – the difficulties of understanding the ...

Posted on May 27 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put...

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Where are you on the digital wave? The importance of digital...

Posted on May 19 2016 by
Do you know how digitally engaged your customers are? Today I was roused from my slumber by my sound system playing music by my favourite band from my cloud-based streaming account. The curtains opened after a few minutes,...

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Why you need more than digital insight – it may show immed...

Posted on May 10 2016 by
Brands need to be aware that their digitally sourced data may not be telling the whole story In a recent article I wrote about how a digital profile of a customer only provides half the picture I  highlighted the importance...

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Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of the...

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More than one in four Britons won’t shop around for the be...

Posted on Apr 28 2016 by
Britons could be throwing away hundreds of pounds every year by not shopping around for the best deals, our research has found. The YouGov survey revealed that more than one in four (26%) of 18 to 55-year-olds are unwilling to...

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Recognise and reward your best customers through customer lo...

Posted on Apr 24 2016 by
Customer loyalty schemes are a powerful way to improve your customer-retention levels. There is no definitive number, but estimates are that it costs four to ten times more to acquire a customer(1) than to retain one so finding...

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How do we define value and how can we ensure we are adding v...

Posted on Apr 23 2016 by
Matthew Dunn says it is crucial that brands understand what their customers define as value In marketing we always talk about adding value. With the focus these days on customer experience and with businesses having to be...

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How digitally savvy are your customers? – the ice rin...

Posted on Apr 20 2016 by
Richard Jenkings asks whether you know how digitally savvy your customers are? Knowing your audience, their likes, dislikes and how they are likely to behave is an important foundation for any marketing strategy (business...

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Why customer profiling and segments of one aren’t the same...

Posted on Mar 30 2016 by
Customers are individuals and brands need to treat them as such One size does not fit all’ is a widely accepted nugget of wisdom in modern marketing, referring to the out-of-date tactic of marketing at everybody (or nobody,...

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