Marketing and Customer Insight

Guest post: Keeping up to speed with online activity in the retail sector

Posted on Feb 27 2015 by

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what’s going on. Read this post for more.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

Dear [INSERT FIRST NAME], are you getting personal with your marketing?

Posted on Feb 19 2015 by

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved are.

Understand your customer and improve the conversation

Posted on Feb 06 2015 by

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important in modern marketing.

Will 2015 be the year that data finally changes marketing forever?

Posted on Jan 26 2015 by

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming analysts.

How to test and optimise your social media advertising campaigns

Posted on Jan 21 2015 by

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing… Read more here….

Finding a place for the brand in our programmatic world

Posted on Jan 16 2015 by

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic’s potential, branding remains crucial to marketing strategies.

Housing, renting and affordability – rise of the ruburbs

Posted on Jan 09 2015 by

Following an interesting discussion on the BBC’s Breakfast Show Experian’s Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio.

What does 2015 have in store for Marketers? – 2015 predictions

Posted on Jan 07 2015 by

Experian’s Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark… read on for more.

Helping Movember and Merlin engage and communicate with customers

Posted on Jan 07 2015 by

In this video case study we show you how Experian Marketing Services helped Movember and Merlin (London Eye, Thorpe Park) improve how they communicate and interact with customers – with great results.