Marketing and Customer Insight

Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates

Posted on Dec 19 2014 by

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst explains.

How Inbox by Gmail can be used to inspire

Posted on Dec 16 2014 by

Understand how to improve your chances of converting undecided customers with Inbox by Gmail.

Which channels are global marketers using this Christmas?

Posted on Dec 09 2014 by

Based on a global survey by Experian we take a look at which channels are preferred by marketers and the extent to which the individual channels are integrated.

The six elements of customer profiling

Posted on Dec 08 2014 by

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you’re after your best customers, or if you think there’s a gap in the market, profiling is the way to go.

A customer journey in a cross channel world

Posted on Dec 08 2014 by

With digital being such a big part of consumers lives the customer journey isn’t how it used to be. With all these online channels, such as social media the journey customer’s make is a very different one. Read this blog to find out more.

The importance of understanding your audience

Posted on Dec 02 2014 by

Understanding your audience is the first and greatest step towards more efficient and effective marketing. Find out why in this interesting blog which discusses why audience is so important in the modern world.

Are you ready for Black Friday, Cyber Monday and Manic Monday?

Posted on Nov 26 2014 by

As the pre-Christmas shopping fever threatens to kick in we thought we’d provide an update on the key dates that retailers and consumers should be aware of.

Guest post: Attribution, Single Customer View, Mobile, Technology and Data

Posted on Nov 21 2014 by

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for more.

Experian’s 2015 Digital Marketer Report – take the survey and be in with a chance of winning a £100 John Lewis voucher

Posted on Nov 19 2014 by

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for Christmas

Moving from a multi-channel to a cross-channel approach

Posted on Nov 14 2014 by

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the other?