Marketing and customer insight blog

Loading...
The changing face of the modern consumer – new ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising landscape it can be tempting to think that the whole marketing world is due to be turned upside...

Read More The changing face of the modern consumer – new technologies and techniques but one thing remains constant
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It also reveals that the average UK adult spends more time on media and communications than they do sleeping. Given the...

Read More Pay monthly vs PAYG: predicting consumer preferences
Rise of the Millennials: why business needs to underst...

For many, the term ‘millennial’ evokes the image of an apathetic youngster playing video games and texting a friend in the same room, But, by 2020 those born between the early 1980s and the early 2000s could account for 30% of global spend. So, it’s an important group...

Read More Rise of the Millennials: why business needs to understand these digital natives
Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

Read More Data at the point of interaction – more scalable, more relevant and more affordable
Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

Read More Towards a data-powered future: the evolution of the insurance sector
Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies generate income, jobs, tax revenue and fuel economic growth. By buying these products, consumers get something positive in return. Something they want or need (or...

Read More Data transparency and honesty – with great power comes great responsibility
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

Read More 10 data trends marketers will see in the years ahead
Making a Data Management Platform work for you...

We’ve talked a fair amount about DMPs (Data Management Platforms) in the past (check out these posts for more) and we’ve covered a lot of the great things DMPs are capable of and why brands should be getting involved. And we’re not the only ones. You’ve probably read countless...

Read More Making a Data Management Platform work for you
What next for baby boomers and the jilted generations?...

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage increases. But is the truth more complicated? Our society is more aware of our generational differences than...

Read More What next for baby boomers and the jilted generations?