Marketing and Customer Insight

Use Mobile to improve your client relationship

Posted on Aug 12 2014 by

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using, consider it as a mobile channel. To improve your client relationship, you have to shift the way you’re communicating to them.

What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

The changing face of Britain’s tenants

Posted on Jul 28 2014 by

According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100 years there has been a reversal in the rise of owner occupation. This move […]

Grab the attention of your best customer

Posted on Jul 14 2014 by

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best customer?

How charities and organisations in the third sector can attract supporters and donators using data and insight

Posted on Jun 30 2014 by

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check that the services that we provide are meeting the charities needs we recently did a short […]

Understanding the 18-25 market

Posted on Jun 19 2014 by

How do we tap into the minds of young people? It’s a question that’s been exercising the minds of marketers and their agencies – how to target the elusive 18-25 market and give them something they want. The latest brand surveys suggest the answer may lie in getting to know young people and understanding their […]

The changing face of the UK consumer part 2: Rurban Generation

Posted on May 15 2014 by

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able to identify the new trends in […]

The changing face of the UK consumer part 1: Boomerang Kids

Posted on May 09 2014 by

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and more of Britain’s […]

Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

Discount Britain – why the UK is bought into the rise of budget online shopping

Posted on Apr 03 2014 by

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to online?