Marketing and Customer Insight

Grab the attention of your best customer

Posted on Jul 14 2014 by

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best customer?

How charities and organisations in the third sector can attract supporters and donators using data and insight

Posted on Jun 30 2014 by

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check that the services that we provide are meeting the charities needs we recently did a short […]

Understanding the 18-25 market

Posted on Jun 19 2014 by

How do we tap into the minds of young people? It’s a question that’s been exercising the minds of marketers and their agencies – how to target the elusive 18-25 market and give them something they want. The latest brand surveys suggest the answer may lie in getting to know young people and understanding their […]

The changing face of the UK consumer part 2: Rurban Generation

Posted on May 15 2014 by

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able to identify the new trends in […]

The changing face of the UK consumer part 1: Boomerang Kids

Posted on May 09 2014 by

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and more of Britain’s […]

Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

Discount Britain – why the UK is bought into the rise of budget online shopping

Posted on Apr 03 2014 by

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to online?

Endless possibilities. One Mosaic.

Posted on Mar 31 2014 by

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out more.

Same people, different channels

Posted on Mar 27 2014 by

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online environment has added a new layer of complexity.

Customer Lifetime Value part 2 — seven steps from concept to reality

Posted on Mar 21 2014 by

Seven factors to consider when building a customer lifetime value model.