Marketing and Customer Insight

Panda 4.1 – Content remains King, using search term variations to build richer content based on actual user demand

Posted on Oct 21 2014 by

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people want.

Share

How much are students worth to local economies?

Posted on Oct 16 2014 by

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out more.

Share

What’s in your diary? The key dates for retail marketers over Christmas 2014

Posted on Oct 16 2014 by

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year’s data and make a few predictions.

Share

Programmatic advertising – the future of digital advertising

Posted on Oct 09 2014 by

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.

Share

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

Share

Marketing predictions for Christmas 2014

Posted on Oct 02 2014 by

Experian Marketing Services has the following predictions for what to expect from retail marketing over Christmas 2014. Online vs Offline? Discounting? Click and Collect? All covered here.

Share

10 best practices for running a Facebook advertising campaign

Posted on Sep 29 2014 by

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices – free guidance from our experts

Share

How to become more social in a Cross Channel World

Posted on Sep 23 2014 by

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers effectively.

Share

Facebook becoming a ‘paid channel’ is a good thing for brands and users

Posted on Sep 21 2014 by

With Facebook reducing the reach of businesses’ organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the cynics…

Share

The changing face of brand loyalty – it’s all about the experience

Posted on Sep 16 2014 by

Customer loyalty is crucial to every business – but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition?
Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is vital.

Share