Marketing and Customer Insight

Connect with your customers in a multi-channel world

What is customer segmentation and what can it deliver for my...

Posted on Sep 28 2016 by
Customer segmentation isn't the same as personalisation This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and...

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What is bid enrichment and why do I need to get excited abou...

Posted on Sep 13 2016 by
Bid enrichment is a revolutionary method of making data more scalable and accessible I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit...

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Deliverability – How client side filtering affects your em...

Posted on Sep 08 2016 by
Marketers need to ensure what they're sending is not being flagged as spam This post is the second in a series on email deliverability by Tom Corbett. In my previous post I introduced the basics of deliverability and its...

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Time for marketers to take third-party data seriously –...

Posted on Sep 05 2016 by
Matthew Dunn: Not all data is created equal Nothing is more important than a marketer’s first-party data. This is a fact that most marketers probably appreciate. However, first party data only represents a portion of your...

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6 DMP myths debunked – tackling the misconceptions aro...

Posted on Aug 26 2016 by
Colin Grieves tackles some of the common misconceptions surrounding DMPs  Interested in DMPs? Download the white paper DMPs and data-informed decision making for more. There are many myths surrounding DMPs (Data...

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3 reasons why finding new customers is difficult for compani...

Posted on Aug 11 2016 by
Consumer lending has always been a competitive marketplace, but in recent years this has increased. Customers have easy access to product and price comparison sites, meaning price sensitivity and reduced margins. When it comes to...

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Deliverability: the key to email marketing – how to en...

Posted on Aug 05 2016 by
Tom Corbett is an expert on Email Deliverability This post is the first in a series on email deliverability by Tom Corbett Email marketing remains a marketer’s most powerful tool. It not only produces an impressively high...

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Where are you on the personalisation spectrum? The six stage...

Posted on Aug 05 2016 by
Where do you sit on the personalisation spectrum? This article uses data taken from the 2016 Digital Marketer Report. Click here to download your free copy now. With the growing need to tailor your marketing to your customers...

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Customer experience is king – but marketers still struggle...

Posted on Jul 25 2016 by
Matthew Dunn: Marketers are still struggling to understand the needs and wants of their customers The below is taken from the 2016 Experian Marketer Report available in full here. In a world that is increasingly connected,...

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