Marketing and Customer Insight

Connect with your customers in a multi-channel world

How to develop a growth strategy for your business...

Posted on Jun 24 2016 by
Is your SME ready to grow? Do you want to take your business up to the next level? For some of you, it may be simple how you can now expand your business; it may be a case of opening up your next retail branch or expanding your...

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The Power of Data – Marketing intelligence is about turnin...

Posted on Jun 21 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. Consumers are creating so much data and that can be a blessing and a curse for marketers. How can you cut through the noise...

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The new EU regulations explained…...

Posted on Jun 06 2016 by
  HOW IS PERSONAL DATA CHANGING WITH THE GENERAL DATA PROTECTION REGULATION? Click here to find...

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What is a Single Customer View? What are the benefits?...

Posted on Jun 01 2016 by
A Single Customer View is a critical step towards cross-channel marketing We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at...

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Go on a data diet and stand out from the crowd – are you s...

Posted on May 31 2016 by
Tom Blacksell underlines the three key ingredients of successful marketing As marketers we are always struggling to think of new ways, techniques and tactics that help our campaigns stand out from the crowd. In the past that...

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The Power of Data – the difficulty of understanding the mo...

Posted on May 27 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put...

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Where are you on the digital wave? The importance of digital...

Posted on May 19 2016 by
Do you know how digitally engaged your customers are? Today I was roused from my slumber by my sound system playing music by my favourite band from my cloud-based streaming account. The curtains opened after a few minutes,...

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Why you need more than digital insight – it may show immed...

Posted on May 10 2016 by
Brands need to be aware that their digitally sourced data may not be telling the whole story In a recent article I wrote about how a digital profile of a customer only provides half the picture I  highlighted the importance...

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Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of the...

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