Marketing and Customer Insight

Guest post: Attribution, Single Customer View, Mobile, Technology and Data

Posted on Nov 21 2014 by

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for more.

Experian’s 2015 Digital Marketer Report – take the survey and be in with a chance of winning a £100 John Lewis voucher

Posted on Nov 19 2014 by

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for Christmas

Moving from a multi-channel to a cross-channel approach

Posted on Nov 14 2014 by

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the other?

Empathy at a time of stress – what marketers can do when their customers are going through life events

Posted on Nov 13 2014 by


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Moving house and having children are very important moments in people’s lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?

CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up previously untapped channels

Posted on Oct 30 2014 by

Some brands might think they just aren’t suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on Facebook.

Panda 4.1 – Content remains King, using search term variations to build richer content based on actual user demand

Posted on Oct 21 2014 by

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people want.

How much are students worth to local economies?

Posted on Oct 16 2014 by

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out more.

What’s in your diary? The key dates for retail marketers over Christmas 2014

Posted on Oct 16 2014 by

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year’s data and make a few predictions.

Programmatic advertising – the future of digital advertising

Posted on Oct 09 2014 by

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.