Marketing and Customer Insight

10 best practices for running a Facebook advertising campaign

Posted on Sep 29 2014 by

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices – free guidance from our experts

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How to become more social in a Cross Channel World

Posted on Sep 23 2014 by

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers effectively.

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Facebook becoming a ‘paid channel’ is a good thing for brands and users

Posted on Sep 21 2014 by

With Facebook reducing the reach of businesses’ organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the cynics…

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The changing face of brand loyalty – it’s all about the experience

Posted on Sep 16 2014 by

Customer loyalty is crucial to every business – but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition?
Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is vital.

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8 decisions you must make before starting a Facebook advertising campaign

Posted on Sep 15 2014 by

If you’re thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our experts.

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The Festive Marketer Survey – Providing insight into Christmas 2014 marketing trends

Posted on Aug 27 2014 by

Are you planning on running cross-channel marketing campaigns? Perhaps you’re aiming deals specifically at your best customers – how are you reaching them? We want to hear from you.

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No crystal ball? Try the next best thing

Posted on Aug 22 2014 by

To build stronger relationships with your customers and avoid losing them to your competitors, you need to accurately predict and meet their changing financial needs.

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Use Mobile to improve your client relationship

Posted on Aug 12 2014 by

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using, consider it as a mobile channel. To improve your client relationship, you have to shift the way you’re communicating to them.

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What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

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The changing face of Britain’s tenants

Posted on Jul 28 2014 by

According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100 years there has been a reversal in the rise of owner occupation. This move […]

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