Marketing and Customer Insight

DMPs – what are they, what do they do and who uses them?

Posted on Sep 03 2015 by

DMPs – or Data Management Platforms – are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to speed.

What are DSPs and what do they mean for marketers?

Posted on Aug 24 2015 by

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you will repeatedly come across in any background reading on the matter is ‘DSP’ – or Demand-Side Platform. Read on for the full definition.

Top 10 email tips for retail marketers

Posted on Aug 19 2015 by

Dan gives us his eagerly anticipated top 10 tips to help your email marketing. How many are you currently doing? Got anything to add? Read on to find out…

How to choose the right contact strategy when there are more possibilities than there are stars in the universe

Posted on Aug 17 2015 by

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate, many different channels available, a multitude of messages and products, as well as limits on the volumes and timings of when those messages can […]

Innovation in retail – five innovative retail marketing strategies to consider

Posted on Aug 13 2015 by

Retail is a competitive environment and to stay top you have to keep the customer first – here are five innovative ideas on how to do exatly that from our retail expert Andy Saville

20 top tips for retail email marketers – part one

Posted on Aug 06 2015 by

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email marketing.

Where are you with your email personalisation? – The six stages of personalising your email marketing

Posted on Aug 03 2015 by

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave you

Understanding demographics – Britain’s aspiring homemakers disappearing from major city centres

Posted on Jul 30 2015 by

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea.
Using Experian’s Mosaic segmentation tool it’s possible to build a detailed picture of the demographics of particular areas and the types of people who are likely to live there.

We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions

Posted on Jul 23 2015 by

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to hoverboards?

What is a Single Customer View? What are the benefits?

Posted on Jul 23 2015 by

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to do.