Marketing and customer insight blog

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We all live in a review culture – why consumer experie...

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king....

Read More We all live in a review culture – why consumer experience and understanding your customers are critical in the modern world
Data Breach: The ability to act quickly after an incid...

Know. Prepare. Recover. It is still difficult to comprehend that one in five businesses of all sizes has experienced a data breach in the past two years (21%). Our latest research (carried out by consultancy company ComRes) has shown this. Damage limitation At first sight these figures may seem...

Read More Data Breach: The ability to act quickly after an incident is essential, but only achievable if you have a plan in place
The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours...

Read More The 29 customer segments shopping in the UK – where do you fit?
Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide...

Read More Media trading desk 101 – how to get the most out of your media trading desk
What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading...

Read More What is a media trading desk?
Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business...

Read More Challenges for big business in a data-driven 2017
Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age...

Read More Chatbots and artificial intelligence? What the future holds for marketing and the consumer
The changing face of the modern consumer – new ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing...

Read More The changing face of the modern consumer – new technologies and techniques but one thing remains constant
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential...

Read More Pay monthly vs PAYG: predicting consumer preferences