Marketing and customer insight blog

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Data Breach: The ability to act quickly after an incid...

Know. Prepare. Recover. It is still difficult to comprehend that one in five businesses of all sizes has experienced a data breach in the past two years (21%). Our latest research (carried out by consultancy company ComRes) has shown this. Damage limitation At first sight these figures may seem...

Read More Data Breach: The ability to act quickly after an incident is essential, but only achievable if you have a plan in place
The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers fall into could be the key to stronger relationships and better sales. Meet Jodie. She’s young, single and living...

Read More The 29 customer segments shopping in the UK – where do you fit?
Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you are making the most of the relationship. A trading desk...

Read More Media trading desk 101 – how to get the most out of your media trading desk
What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order to fully understand trading desks we need to dig into the ecosystem...

Read More What is a media trading desk?
Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing landscape of consumer expectation, regulation and technology. Large enterprise organisations have their own particular issues which often stem...

Read More Challenges for big business in a data-driven 2017
Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits. I’d like to look a little further ahead and consider what’s on the horizon...

Read More Chatbots and artificial intelligence? What the future holds for marketing and the consumer
The changing face of the modern consumer – new ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising landscape it can be tempting to think that the whole marketing world is due to be turned upside...

Read More The changing face of the modern consumer – new technologies and techniques but one thing remains constant
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It also reveals that the average UK adult spends more time on media and communications than they do sleeping. Given the...

Read More Pay monthly vs PAYG: predicting consumer preferences
Rise of the Millennials: why business needs to underst...

For many, the term ‘millennial’ evokes the image of an apathetic youngster playing video games and texting a friend in the same room, But, by 2020 those born between the early 1980s and the early 2000s could account for 30% of global spend. So, it’s an important group...

Read More Rise of the Millennials: why business needs to understand these digital natives