Marketing and customer insight blog

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The six drivers that affect a person’s decision to sha...

This post takes insight from our latest white paper, delivering value in the digital age, download it here. In the world of marketing, the ability...

Read More The six drivers that affect a person’s decision to share their data with brands – are you taking them into account?
Responsible Marketing – Customer centricity the ...

Following the success of our ‘The Power of Data’ partnership, Experian and The Drum have teamed up again, this time focusing on the need...

Read More Responsible Marketing – Customer centricity the ‘new normal’ for brands in a GDPR world
Introducing the value exchange – what marketers need t...

This post takes insight from our latest white paper, delivering value in the digital age, download it here. In general, most marketers feel that using...

Read More Introducing the value exchange – what marketers need to understand about how they use customer data
The four key attitudes to sharing data and how to enga...

This post takes insight from our latest white paper, delivering value in the digital age, download it here. In order for marketers to deliver...

Read More The four key attitudes to sharing data and how to engage with the different types
Responsible marketing – Using data to put the customer...

Navigating the European Union’s General Data Protection Regulation (EU GDPR) is going to be a huge challenge for marketers. But appreciating the underlying drivers...

Read More Responsible marketing – Using data to put the customer first in a regulatory world
Ads.txt – the whats, whys and hows of the latest devel...

If you work in digital advertising, or in any role that involves programmatic, media buying or real-time advertising then you are sure to have...

Read More Ads.txt – the whats, whys and hows of the latest development in making programmatic advertising more transparent
Why the Ads.txt initiative is a good thing for the adv...

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic...

Read More Why the Ads.txt initiative is a good thing for the advertising industry
Making a Data Management Platform work for you...

We’ve talked a fair amount about DMPs (Data Management Platforms) in the past (check out these posts for more) and we’ve covered a lot...

Read More Making a Data Management Platform work for you
Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies...

Read More Data transparency and honesty – with great power comes great responsibility