Marketing and Customer Insight

Connect with your customers in a multi-channel world

The emergence of ‘people-based marketing’ – How did we...

Posted on Nov 25 2016 by
// Isn't all marketing 'people-based marketing?' ‘People-based marketing’. It’s a really nice sounding phrase - one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems...

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Using gamification to spice up your marketing...

Posted on Nov 15 2016 by
// Gamification is a potentially valuable tactic for marketers - if done correctly Gamification is, quite simply, the act of turning something into a game to achieve a certain purpose. This can be anything from a parent...

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The problem with retargeting – cracking a small nut with a...

Posted on Nov 07 2016 by
// Retargeting can be a clumsy tool if it's not powered by the right data. I’m a 46-year-old married father of two. If a shop assistant approached me in the street talking about their latest range of dresses I’d find it...

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Keeping it simple: the key to success in a hyper-connected w...

Posted on Nov 02 2016 by
Change in the financial services industry is moving at a scary pace, but it’s actually throwing up just as many opportunities as challenges. As the world expands and becomes more connected, we can unlock new insight into what...

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Who are the 97%? Opening up the prospects who don’t conver...

Posted on Oct 28 2016 by
// In general, 97% of browsers of a commercial website don’t convert. To open up the 97% you need to understand them OK, so I’m not sure what the exact number is and to be honest it completely depends on your...

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The birth and evolution of programmatic advertising – wher...

Posted on Oct 11 2016 by
// Programmatic advertising evolved from a need to adapt traditional offline media buying techniques This article is an extract from our recent white paper on DMPs, data-informed decision making and programmatic...

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The Power of Data – the difficulty of understanding the mo...

Posted on Oct 01 2016 by
// The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down,...

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What is customer segmentation and what can it deliver for my...

Posted on Sep 28 2016 by
// Customer segmentation isn't the same as personalisation This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses...

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What is bid enrichment and why do I need to get excited abou...

Posted on Sep 13 2016 by
// Bid enrichment is a revolutionary method of making data more scalable and accessible I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to...

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