Marketing and Customer Insight

Getting up close and personal How close is too close? – Personalisation in 2016

Posted on Feb 04 2016 by

Personalisation is critical to modern marketing’s need to provide relevant and valuable experiences. But what does the year ahead have in store for marketers? How close is too close? Mark Lindsay gives us his views.

Rethinking the customer experience – Interactions and touchpoints rather than campaigns?

Posted on Jan 26 2016 by

The customer experience and journey has changed dramatically – no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of marketing

The four qualities of good customer interactions – building your brand experience, piece by piece

Posted on Jan 15 2016 by

Good customer experience doesn’t just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer journeys.

The six steps to designing a flexible customer journey

Posted on Jan 11 2016 by

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed? Is your journey flexible enough?

Top Marketing Statistics for 2016

Posted on Jan 11 2016 by

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links.

Identity, intelligence and interactions – the three ingredients of customer-centric modern cross-channel marketing

Posted on Dec 29 2015 by

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence and Interactions. To find out more read on

7 predictions for 2016 – what does the future hold for business, marketing and digital – and how to make the most of it

Posted on Dec 23 2015 by

As the year draws to a close it’s time to start having a think about what 2016 will hold for the world of digital marketing. Experian expert Dan Kennedy gives us his thoughts on what will affect the marketplace in the months ahead.

What is contextual marketing? Definition and explanation

Posted on Dec 11 2015 by

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer experience

10 gifts for 5 unique audiences: Your Christmas gift guide

Posted on Dec 10 2015 by

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. ‘Pie Face game’ unseated ‘Fitbit’ as the hottest product last week and in fact, occupies two spots among the top 20 branded product search variations. Two streaming devices, the ‘Amazon Fire stick’ and ‘Chromecast’ […]

Five top tips to target and profile audiences with search behaviour

Posted on Dec 07 2015 by

The internet is usually one of the first places consumers look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. Given this fundamental shift in information seeking, search has become one of the post powerful, and yet untapped, sources of consumer […]