Marketing and Customer Insight

Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

Discount Britain – why the UK is bought into the rise of budget online shopping

Posted on Apr 03 2014 by

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to online?

Endless possibilities. One Mosaic.

Posted on Mar 31 2014 by

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out more.

Same people, different channels

Posted on Mar 27 2014 by

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online environment has added a new layer of complexity.

Customer Lifetime Value part 2 — seven steps from concept to reality

Posted on Mar 21 2014 by

Seven factors to consider when building a customer lifetime value model.

Customer Lifetime Value part 1: quality and quantity

Posted on Mar 17 2014 by

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do this and offers great opportunities in the cross-channel world.

Planning successful customer acquisition strategies

Posted on Mar 03 2014 by

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition campaign?

Email remarketing – opportunities and barriers

Posted on Jan 09 2014 by

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read more about what email remarketing is, the opportunities offered by this activity and the barriers to it.

Effective marketing — a feast of intelligent interactions

Posted on Dec 30 2013 by

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across channels.

Boxing Day breaks retail records for sixth consecutive year

Posted on Dec 27 2013 by

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve and Christmas Day.