Marketing and Customer Insight

Connect with your customers in a multi-channel world

Customer experience is king – but marketers still struggle...

Posted on Jul 25 2016 by
Matthew Dunn: Marketers are still struggling to understand the needs and wants of their customers The below is taken from the 2016 Experian Marketer Report available in full here. In a world that is increasingly connected,...

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A nation of dawdlers, devotees and day-to-day doers – how ...

Posted on Jul 20 2016 by
Do you know how digitally engaged your customers are? In recent months I have been speaking a lot about the importance of digital segmentation. Well earlier this week I was delighted to be asked to appear on the BBC’s...

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How to uncover golden opportunities in your email lists R...

Posted on Jul 18 2016 by
Email isn't going anywhere - but are you making the most of your email lists? While marketers continue to experiment with new channels and devices one thing remains a constant, the effectiveness and importance of email...

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DMPs – what are they, what do they do and who uses them?...

Posted on Jul 18 2016 by
Digital advertising is undergoing a remarkable evolution and DMPs sit right at the heart of it. Following my recent article explaining DSPs and what they mean for the world of digital marketing, I thought I’d turn my...

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Silos in organisations remain key barrier to cross-channel m...

Posted on Jul 08 2016 by
Our data shows that silos in businesses continue to be a major barrier to cross-channel marketing efforts The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long...

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Adding to the Value of your CRM system....

Posted on Jul 06 2016 by
The subject; ‘CRM tools’ tends to come with a sigh of frustration whenever I hear it mentioned. In my mind a CRM system should be a tool that is central to a sales persons tasks. Something that is embedded into the work...

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How to develop a growth strategy for your business...

Posted on Jun 24 2016 by
Is your SME ready to grow? Do you want to take your business up to the next level? For some of you, it may be simple how you can now expand your business; it may be a case of opening up your next retail branch or expanding your...

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The Power of Data – Marketing intelligence is about turnin...

Posted on Jun 21 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. Consumers are creating so much data and that can be a blessing and a curse for marketers. How can you cut through the noise...

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The new EU regulations explained…...

Posted on Jun 06 2016 by
How is personal data changing with the General Data Protection Regulation? Click here to find...

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