Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The six drivers that affect a person’s decision to share…

In the world of marketing, the ability to gather data is critical. Only with customer data is it possible to tailor experiences to suit individuals, removing...

Blog - Feb 2018
Responsible Marketing – Customer centricity the ‘new normal’ for brands…

Using data to put the customer first. That’s what brands need to get used to doing. Upcoming regulation is exactly the excuse brands need to put their customer first and it’s through the use of...

Blog - Feb 2018
Introducing the value exchange – what marketers need to understand…

In general, most marketers feel that using customer and prospect personal information enables them to deliver a better, more personalised customer experience. Why? Because that’s what data...

Blog - Jan 2018
The four key attitudes to sharing data and how to…

In order for marketers to deliver the experiences their customers deserve those experiences need to be tailored. They need to be personalised. Not just in terms of what is said to them or what...

Blog - Jan 2018
Responsible marketing – Using data to put the customer first…

Navigating the European Union's General Data Protection Regulation (EU GDPR) is going to be a huge challenge for marketers. But appreciating the underlying drivers of this new regulation will help...

Blog - Jan 2018
Ads.txt – the whats, whys and hows of the latest…

Ads,txt is a tool that will help fight illegitimate sellers who use arbitrage inventory and spoof domains. Find out...

Blog - Dec 2017
Why the Ads.txt initiative is a good thing for the…

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic ecosystem. Find out...

Blog - Dec 2017
Making a Data Management Platform work for you

You know a DMP is the thing your marketing needs. It’ll help you build audiences and communicate with relevance and in real time. Find out...

Blog - Nov 2017
Data transparency and honesty – with great power comes great…

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. As consumers become increasingly aware of their data rights, we need to provide the...

Blog - Nov 2017
Delivering the experiences your customers deserve with a Data Management…

A positive, memorable customer experience It’s a difficult challenge to overcome – mostly because there are so many facets and issues that need to be considered. We look at customer experience in...

Blog - Nov 2017
Why who we don’t communicate with is as important as…

The scatter gun ‘spray and pray’ marketing approach is one of the past. In the modern world, data is used in marketing comms to make advertising and messaging more accurate....

Blog - Oct 2017
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The way we use data in digital is past its…

We want to draw your attention to a few irregularities in the current digital ecosystem and point you in the direction of the next generation of digital...

Blog - Oct 2017