Marketing and Customer Insight

We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions

Posted on Jul 23 2015 by

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to hoverboards?

What is a Single Customer View? What are the benefits?

Posted on Jul 23 2015 by

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to do.

What is progressive profiling? How it works and best practice

Posted on Jul 13 2015 by

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian’s very own Matt Dunn.

The top three barriers to cross-channel retail marketing and what you need to do about them

Posted on Jul 09 2015 by

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome them.

The information you should be capturing to improve your marketing efforts

Posted on Jul 09 2015 by

Email marketing has changed. Spray and pray doesn’t work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and effective.

Wishing your customers a happy birthday – Why birthday emails are ideal for driving conversion

Posted on Jun 16 2015 by

Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their life and create the opportunity for a moment of real brand enjoyment

The top three challenges to creating a Single Customer View and how to overcome them

Posted on Jun 11 2015 by

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and effective.

How to combine mobile browsing with in-store shopping in a retail world

Posted on Jun 11 2015 by

In this post Andy Saville highlights a number of the tactics retailers are currently trialing to utilise mobile technology to bridge the gap between online and offline.the gap

Customers – the centre of your marketing, your brand and your business

Posted on May 29 2015 by

Richard Whale explains why customer centricity is crucial not only in your marketing but across your business. He also delves into why and how brands can start to re-position themselves.

Why subscribers become inactive and how marketers can avoid it happening

Posted on May 18 2015 by

Inactive subscribers are a frustration. Yes you can run a reactivation campaign – but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find out