Marketing and Customer Insight

How to test and optimise your social media advertising campaigns

Posted on Jan 21 2015 by

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing… Read more here….

Finding a place for the brand in our programmatic world

Posted on Jan 16 2015 by

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic’s potential, branding remains crucial to marketing strategies.

Housing, renting and affordability – rise of the ruburbs

Posted on Jan 09 2015 by

Following an interesting discussion on the BBC’s Breakfast Show Experian’s Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio.

What does 2015 have in store for Marketers? – 2015 predictions

Posted on Jan 07 2015 by

Experian’s Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark… read on for more.

Helping Movember and Merlin engage and communicate with customers

Posted on Jan 07 2015 by

In this video case study we show you how Experian Marketing Services helped Movember and Merlin (London Eye, Thorpe Park) improve how they communicate and interact with customers – with great results.

What characteristics go into the measurement of an online audience?

Posted on Jan 05 2015 by

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little better.

Record-breaking Boxing Day caps successful festive period for retail

Posted on Dec 30 2014 by

Christmas Day and Boxing Day capped off what has proved to be a very successful festive period for UK retailers. Online traffic data available here.

Don’t miss a single marketing opportunity with the free 2015 Insights Calendar

Posted on Dec 23 2014 by

The Experian Insights Calendar is a useful guide for the key moments throughout the year. It provides insight into the best times to launch email campaigns and when certain keywords are being searched for. It’s also completely free. Find out more here.

Contact them vs don’t contact them – the challenge facing the majority of marketing analysts

Posted on Dec 22 2014 by

In this blog post by David Percy we discuss when it’s best to contact customers and why even personalised messages can sometimes be too much.

Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates

Posted on Dec 19 2014 by

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst explains.