Marketing and Customer Insight

The head or the heart – the psychology behind marketing

Posted on Apr 23 2015 by

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don’t? Ben delves into the psychology of marketing.

Is webrooming the new showrooming? – what retailers need to know

Posted on Apr 20 2015 by

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail marketers.

The three crucial ingredients to joining up your data – SCVs, good analytics and the right expertise

Posted on Apr 17 2015 by

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise. Read this article to find out more.

Using gamification to spice up your marketing

Posted on Apr 02 2015 by

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find out.

Somebody that you used to know? – Re-energise inactive subscribers with a perfect reactivation campaign

Posted on Mar 31 2015 by

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps – for more read this pos

The issue of showrooming – bridging the gap between offline and online retail

Posted on Mar 26 2015 by

‘Showrooming’ is a concern to retail marketers. In this article Experian’s Debbie Oates explains how brands need to combine their offline, online and cross-device channels to succeed.

Royal babies and Rugby World Cups – How to cater for two of 2015’s key marketing opportunities

Posted on Mar 25 2015 by

In this piece we explain how marketers can tap into two of the key events of 2015. There are some big things coming up – The Rugby World Cup and the birth of the Royal baby – is your marketing ready?

The three biggest marketing challenges facing Financial Services brands and how to overcome them

Posted on Mar 10 2015 by

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian’s Clive Gosling highlights what those challenges are and explains how financial sector companies can approach and overcome them.

Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?

Posted on Mar 10 2015 by

Marketing to a ‘segment of one’ means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer’s experience.

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

Posted on Mar 05 2015 by

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your customers.