Marketing and Customer Insight

The issue of showrooming – bridging the gap between offline and online retail

Posted on Mar 26 2015 by

‘Showrooming’ is a concern to retail marketers. In this article Experian’s Debbie Oates explains how brands need to combine their offline, online and cross-device channels to succeed.

Royal babies and Rugby World Cups – How to cater for two of 2015’s key marketing opportunities

Posted on Mar 25 2015 by

In this piece we explain how marketers can tap into two of the key events of 2015. There are some big things coming up – The Rugby World Cup and the birth of the Royal baby – is your marketing ready?

The three biggest marketing challenges facing Financial Services brands and how to overcome them

Posted on Mar 10 2015 by

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian’s Clive Gosling highlights what those challenges are and explains how financial sector companies can approach and overcome them.

Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?

Posted on Mar 10 2015 by

Marketing to a ‘segment of one’ means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer’s experience.

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

Posted on Mar 05 2015 by

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your customers.

How to personalise your marketing – four easy steps…

Posted on Mar 04 2015 by

Personalisation is a massive topic in modern marketing. In this article Experian’s Marie Myles explains the four key steps towards implementing successful personalisation.

Guest post: Keeping up to speed with online activity in the retail sector

Posted on Feb 27 2015 by

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what’s going on. Read this post for more.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

Dear [INSERT FIRST NAME], are you getting personal with your marketing?

Posted on Feb 19 2015 by

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved are.

Understand your customer and improve the conversation

Posted on Feb 06 2015 by

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important in modern marketing.