Marketing and Customer Insight

This Christmas’ hottest products revealed

Posted on Nov 26 2015 by

Black Friday is just days away and despite some retailers like Asda pulling out of the retail bonanza this year, UK consumers are more excited than ever about the retail festive period. In fact, according to our Hitwise® online intelligence tool, online searches in the UK for ‘black friday’ last week were more than double […]

How do we define value and how can we ensure we are adding value to our customers?

Posted on Nov 23 2015 by

Marketers always talk about ‘adding value’… But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this tricky question and puts forward a framework of checking whether your comms are ‘adding value’.

Karl’s KPIs – Black Friday and Cyber Monday subject lines – how low should you go?

Posted on Nov 12 2015 by

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance.

What is spam? A quick history of email spam and why you should avoid it

Posted on Nov 02 2015 by

Spam represents an on-going issue for consumers and marketers alike. But where does the name spam come from? Why is it so widely used and why is it such a threat to marketers? Email deliverability expert Tom Corbett gives us his views.

Christmas email campaigns – how, when and what to send to have the best impact this festive period

Posted on Oct 30 2015 by

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last year.

KPIs: Karl’s Performance Indicators – Halloween subject lines

Posted on Oct 28 2015 by

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in here.

Is your marketing ready for the festive period – what’s going to happen and when?

Posted on Oct 22 2015 by

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What’s going to happen? Read this to find out

The reciprocation phenomenon and a cheese museum – marketing psychology

Posted on Oct 16 2015 by

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement it.

Halloween tricks bring marketers treats – making the most of seasonal opportunities using detailed audience insights

Posted on Oct 16 2015 by

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on track to spend even more this year. Using Experian’s Hitwise® online intelligence tool we looked at searches around Halloween to help marketers better understand […]

The true numbers behind personalisation – state of the nation

Posted on Oct 01 2015 by

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report – who’s personalising what and to what extent? Read on to find out.