Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

We all live in a review culture – why consumer…

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...

Blog - Sep 2017
The 29 customer segments shopping in the UK – where…

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers...

Blog - Jun 2017
Media trading desk 101 – how to get the most…

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...

Blog - Jun 2017
What is a media trading desk?

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...

Blog - Jun 2017
Challenges for big business in a data-driven 2017

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing...

Blog - Jun 2017
Chatbots and artificial intelligence? What the future holds for marketing…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....

Blog - Jun 2017
The changing face of the modern consumer – new technologies…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising...

Blog - May 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
10 data trends marketers will see in the years ahead

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...

Blog - Feb 2017
What next for baby boomers and the jilted generations?

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...

Blog - Jan 2017
Let’s help consumers, not penalise them: countering the tax on…

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the...

Blog - Jan 2017