Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
We all live in a review culture – why consumer…
Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...
The 29 customer segments shopping in the UK – where…
The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers...
Media trading desk 101 – how to get the most…
In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...
What is a media trading desk?
Trading desks are not that new anymore, but they are still evolving. In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...
Challenges for big business in a data-driven 2017
The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing...
Chatbots and artificial intelligence? What the future holds for marketing…
The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....
The changing face of the modern consumer – new technologies…
The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising...
Pay monthly vs PAYG: predicting consumer preferences
Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...
Data at the point of interaction – more scalable, more…
The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...
10 data trends marketers will see in the years ahead
This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...
What next for baby boomers and the jilted generations?
Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...
Let’s help consumers, not penalise them: countering the tax on…
We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the...