Marketing and customer insight blog

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Segmentation – is value the missing piece?...

2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity during 2011 stood out in particular and thoughts turned to how this could translate...

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iPad Mini searches surge ahead of Nexus 7 and Microsof...

In the key pitched battle between Apple, Google and Microsoft for dominance of the tablet wars it was the new iPad Mini that shot ahead of its competitors, reaffirming Apple’s place at the top of the tablet tree. Looking at UK Internet searches for the iPad Mini, Nexus 7...

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Cooking up a single customer view: why do marketers st...

Culinary luminaries despise dishes with too many ingredients – but is it the ingredients that pose the problem or the execution of the dish? Great ingredients, a talented chef, but no recipe. Let’s take a growing business, with growing customer touch points. Increased customer interaction leads to increased data...

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Google dips below 90% market share of UK Search...

October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. The latest search stats show that 89.33% of all UK Internet searches were conducted on Google Sites. This is the first time in the last five years that Google...

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Are symbols in emails a risky business?...

I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button: “It’s Friday. Can we have a cocktail now?”...

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Yolo unfairly overlooked as Word of the Year...

I am always fascinated by the evolution of language and so it was a delight to see the Oxford English Dictionary proclaiming the word “omnishambles” as the word of the year for 2012. What is always interesting to me is how the judges of panels deciding such things come...

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6 Essential steps to define your big data strategy...

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However history shows many organisations struggle to get the right level of engagement, leaving such initiatives stalling, with...

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