Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The Cooperative Food Case Study

Large-scale location analysis to aid business critical decision making The Cooperative Food is owned by over 8 million members, with an annual trunover of £11 billion across 4,800 outlets. Their...

Case Study - May 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017
#7for17 – Seven views on the future of marketing

We operate in a fast-moving and dynamic industry and it’s important that as marketers we’re aware of all the trends and themes impacting both our businesses and our customers. In this...

Whitepaper - Apr 2017
Thomson Sport Case Study

Thomson Sport wins with social using Experian, the Alchemy Social platform and Facebook. A member of the TUI Travel PLC Group, Thomson Sport was the provider of packages for the 2014 FIFA World Cup...

Case Study - Apr 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Mark Group Case Study

Cross-channel marketing enables Mark Group, the energy saving experts, to grow its brand and acquire new customers Mark Group was founded in 1974. Pioneering cavity wall and loft insulation in...

Case Study - Mar 2017
Boden Case Study

Boden’s engagement creates a design classic tailored for increased acquisition effectiveness. Boden was founded in 1991, with a mission to bring high quality, fasion and value, including...

Case Study - Mar 2017
10 data trends marketers will see in the years ahead

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...

Blog - Feb 2017
Triumph Case Study

Selecting prime locations for delalerships to ensure optimal customer service. Since 1902, Triumph has been producing distinctive motorcycles celebrated worldwide for their style and engineering....

Case Study - Feb 2017
What next for baby boomers and the jilted generations?

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...

Blog - Jan 2017
Let’s help consumers, not penalise them: countering the tax on…

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the...

Blog - Jan 2017
Consumers expect the expected – marketers need to remember customer…

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers....

Blog - Jan 2017