Marketing and Customer Insight

Connect with your customers in a multi-channel world

The top three barriers to cross-channel retail marketing and...

Posted on Jul 09 2015 by
Marketers have to accompany their audience as they move across channels As we know modern customers live their lives, whether it’s work or play, across a range of digital and physical locations. Online includes social media...

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The information you should be capturing to improve your mark...

Posted on Jul 09 2015 by
'Email marketing remains a key component of the marketing toolkit' Jalna is hosting a free webinar on Tuesday, July 14th, at 2pm, on Effective Customer Acquisition. To register click here Some people say email marketing is...

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Wishing your customers a happy birthday – Why birthday ema...

Posted on Jun 16 2015 by
Birthday emails are the perfect opportunity to create a positive interaction with customers. To download the full white paper click on the image above. For the full white paper on best practice birthday emails click here. We...

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The top three challenges to creating a Single Customer View ...

Posted on Jun 11 2015 by
We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at every touchpoint. In order to communicate with our customers we need to...

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How to combine mobile browsing with in-store shopping in a r...

Posted on Jun 11 2015 by
''Mobile is the key but data remains the foundation" We’ve heard many theories and concerns regarding the gap between online and offline retail. The recently discussed issues around showrooming and webrooming are just two...

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Customers – the centre of your marketing, your brand and y...

Posted on May 29 2015 by
Richard Whale says there is a difference between giving the customer exactly what they want and embracing a customer-centric approach. The old saying ‘the customer is always right’ isn’t, in my opinion, completely...

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Why subscribers become inactive and how marketers can avoid ...

Posted on May 18 2015 by
There a a number of things you can do to reduce the number of inactive subscribers on your email lists In a recent post I highlighted some of the best practice ways to re-engage inactive subscribers (read it here). These...

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Global survey results – revealing the top challenges and t...

Posted on May 12 2015 by
This article is just a snapshot of some the insights and data on offer in the 2015 Digital Marketer Report. Click here to download your copy for free. In our recent global survey we asked senior marketers from around the world...

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The head or the heart – the psychology behind marketing...

Posted on Apr 23 2015 by
Ben believes marketers are in danger of getting bogged down in KPIs and analytics I have always had a fascination with psychology and the idea of the sub-conscious determining behaviour. Whether that’s fight or flight,...

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