Marketing and Customer Insight

The power of emotion in your customer future

Posted on Dec 10 2013 by

At our UK Credit Risk Summit in October, Richard Seymour, Futurologist and Partner at Seymourpowell, gave a dynamic and exciting talk on the power of emotion in your customer future.

Are consumers shopping earlier or later in the festive season?

Posted on Dec 09 2013 by

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on Black Friday (29 November 2013) which lays down a very positive marker for another Christmas of growth for online retail.

A little more conversation for effective action

Posted on Nov 29 2013 by

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and understanding.

Engaging webcasts. One Mosaic.

Posted on Nov 26 2013 by

I recently got on my virtual bike and did a whistle-stop webcast tour of the UK to talk to our clients about Experian’s flagship consumer classification system, Mosaic. So what did we talk about?

Tackling the Potential Christmas Spending Slump

Posted on Nov 22 2013 by

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need to prepare for cautious spenders this Christmas and look at how best to tackle any projected spending slump through intelligently targeted campaigns.

From concept to reality: achieving the Single Customer View

Posted on Nov 18 2013 by

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices and prizes of the Single Customer View and our top tips for getting there.

DMA Rethink TV Summit: Talking Heads Talk TV

Posted on Nov 14 2013 by

By Mark Lindsay. Channels Director, Experian Marketing Services.

Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities they now have to engage more effectively with their customers via TV. It was great to be surrounded by an audience genuinely excited and engaged with the potential of what they can do now, whether they were targeting millions or a smaller group.

A Day in the Life of an Experian Lead Analyst

Posted on Nov 08 2013 by

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services’ analysts team.

Retail triage: can we really save every British high street?

Posted on Nov 01 2013 by

There is a great deal of talk, and has been for some time, of the “death of the high street” in the UK, with many high streets across the country now experiencing high rates of vacancy. In response we’ve seen planning policies and development strategies for these areas focusing on filling vacant units with more shops and making them vibrant places to shop. But is this the right approach and can every high street really be treated the same?

An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.