Marketing and Customer Insight

Tackling the Potential Christmas Spending Slump

Posted on Nov 22 2013 by

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need to prepare for cautious spenders this Christmas and look at how best to tackle any projected spending slump through intelligently targeted campaigns.

From concept to reality: achieving the Single Customer View

Posted on Nov 18 2013 by

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices and prizes of the Single Customer View and our top tips for getting there.

DMA Rethink TV Summit: Talking Heads Talk TV

Posted on Nov 14 2013 by

By Mark Lindsay. Channels Director, Experian Marketing Services.

Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities they now have to engage more effectively with their customers via TV. It was great to be surrounded by an audience genuinely excited and engaged with the potential of what they can do now, whether they were targeting millions or a smaller group.

A Day in the Life of an Experian Lead Analyst

Posted on Nov 08 2013 by

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services’ analysts team.

Retail triage: can we really save every British high street?

Posted on Nov 01 2013 by

There is a great deal of talk, and has been for some time, of the “death of the high street” in the UK, with many high streets across the country now experiencing high rates of vacancy. In response we’ve seen planning policies and development strategies for these areas focusing on filling vacant units with more shops and making them vibrant places to shop. But is this the right approach and can every high street really be treated the same?

An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.

Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

Putting it all together — the benefits of better customer understanding

Posted on Oct 17 2013 by

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple of examples of not only at what can be achieved, but what has actually been achieved, in terms of richer customer insight.

We won! Experian is ‘Outstanding Data Provider – B2C’

Posted on Sep 16 2013 by

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business.

Footfall climbed up in the warm August

Posted on Sep 06 2013 by

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new autumn school term.