Marketing and Customer Insight

Connect with your customers in a multi-channel world

Where are you with your email personalisation? – The six s...

Posted on Aug 03 2015 by
Personalising your marketing is a great way to boost efficiency and effectiveness of your campaigns. These insights are drawn from the Q2 2015 email benchmark report. Click here to download the full report. As an email...

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Understanding demographics – Britain’s aspiring home...

Posted on Jul 30 2015 by
Richard Jenkings says understanding the evolving demographics of the UK is an essential insight for organisations of all shapes and sizes According to a recent Experian study, first time buyers are now more likely to be living...

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We’re living in the future, now – wearable tech, the Int...

Posted on Jul 23 2015 by
Some of the technology we have available today wouldn't look out of place in a science fiction movie It’s a common human trait to look ahead and attempt to envisage the ways future generations will live. From floating cars...

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What is progressive profiling? How it works and best practic...

Posted on Jul 13 2015 by
Progressive profiling is an excellent way to collect complete data sets without damaging the customer experience Email marketing has changed – no longer is it acceptable to ‘spray and pray’. Your marketing has to be...

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The top three barriers to cross-channel retail marketing and...

Posted on Jul 09 2015 by
Marketers have to accompany their audience as they move across channels As we know modern customers live their lives, whether it’s work or play, across a range of digital and physical locations. Online includes social media...

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The information you should be capturing to improve your mark...

Posted on Jul 09 2015 by
'Email marketing remains a key component of the marketing toolkit' Some people say email marketing is dead. I (and most of my peers) strongly disagree. What those naysayers mean is that email marketing has changed. It has...

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Wishing your customers a happy birthday – Why birthday ema...

Posted on Jun 16 2015 by
Birthday emails are the perfect opportunity to create a positive interaction with customers. To download the full white paper click on the image above. For the full white paper on best practice birthday emails click here. We...

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The top three challenges to creating a Single Customer View ...

Posted on Jun 11 2015 by
We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at every touchpoint. In order to communicate with our customers we need to...

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How to combine mobile browsing with in-store shopping in a r...

Posted on Jun 11 2015 by
''Mobile is the key but data remains the foundation" We’ve heard many theories and concerns regarding the gap between online and offline retail. The recently discussed issues around showrooming and webrooming are just two...

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    Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.