Marketing and Customer Insight

Census Trends: Not so young, not so free but definitely single

Posted on Jun 20 2013 by

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer classifications.

Retail Traffic Climbed Up For Eastern England

Posted on Jun 19 2013 by

Compared with last year, the Eastern England region alone saw climbing retail traffic volumes, up 2.1%. The latest national retail traffic report from Experian FootFall shows a 5.3% week on week increase in shopper traffic and a decline of 3.4% year on year, which is slightly better than the year to date shortfall of 4.3%.

Shopper Traffic Cooled Down Last Week Despite The Warm Weather

Posted on Jun 13 2013 by

The latest National retail traffic report from Experian FootFall shows a 8.3% week on week decrease in shopper numbers and a decrease of 8.6% year on year.

Scotland DMA-IDM Conference – a gathering of Scottish Marketers!

Posted on Jun 13 2013 by

Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and having the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage with today’s connected customer.

The 10 common traps of segmenting customers – Part 2

Posted on Jun 07 2013 by

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting customers.

Retail Traffic Warmed Up Nationally

Posted on Jun 06 2013 by

The latest National retail traffic report from Experian FootFall shows a 9.2% week on week uplift in shopper traffic and a decline of 3.1% year on year.

The 10 common traps of segmenting customers – Part 1

Posted on Jun 02 2013 by

Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. Read on to find out more about the 10 common traps of segmenting customers.

Digital Trends 2013: Social data and social search in 2013

Posted on May 06 2013 by

As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK. Indeed, social media makes up 12% of all internet visits and a remarkable 23% of the total time spent online in the UK. The challenge will be to monetise and measure social investments by understanding the value of the data, insights and conversions that these social channels create.

DataIQ NOW! 2013

Posted on May 01 2013 by

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the event.

Digital Trends 2013: A new dynamic for search

Posted on Apr 22 2013 by

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011. It currently takes the UK a fortnight to make a billion searches; by next year that will be down to 12 days and by 2015 it will take just over nine days.