Marketing and Customer Insight

Connect with your customers in a multi-channel world

Somebody that you used to know? – Re-energise inactive...

Posted on Mar 31 2015 by
Reactivation emails are an important way to re-engage with customers: Download the free white paper for more Download the free white paper on creating reactivation campaigns here. Subscriber lists are valuable tools for...

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The issue of showrooming – bridging the gap between offlin...

Posted on Mar 26 2015 by
'Bridging the gap between online and offline will be a key differentiator for retailers in the coming years' - Experian's Debbie Oates Many marketers that I meet mistakenly assume that the customer journey starts and finishes...

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Royal babies and Rugby World Cups – How to cater for t...

Posted on Mar 25 2015 by
For more marketing insights and tips on 2015 events download the free Insights Calendar Planning is everything in marketing. Being well prepared and sufficiently organised is often the decisive factor in whether a campaign is...

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The three biggest marketing challenges facing Financial Serv...

Posted on Mar 10 2015 by
Clive Gosling believes the marketing challenges facing Financial Services companies are different from those facing other marketers Banks, building societies and insurance companies face unique marketing challenges -...

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Using competitor benchmarking to boost your performance – ...

Posted on Mar 05 2015 by
Keeping an eye on competitors enables brands to stay ahead of the curve. In the pre-digital age a marketer would have given their right arm for a trickle of insight into competitor behaviour. Fortunately, for modern marketers...

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How to personalise your marketing – four easy steps...

Posted on Mar 04 2015 by
Experian's Marie Myles says context and the data behind personalisation is crucial to an accurate and reliable strategy Personalisation is another one of the hot topics in the world of marketing at the moment, but it’s...

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Guest post: Keeping up to speed with online activity in the ...

Posted on Feb 27 2015 by
The growth and adoption of digital and mobile technologies has transformed people’s everyday lives and brought about on-going structural change to the retail landscape. The way people shop has changed dramatically The...

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How programmatic is fighting back against click fraud – ho...

Posted on Feb 27 2015 by
There is a lot of talk in the marketing world at the moment concerning the potential risk click fraud represents to programmatic advertising.   In essence, programmatic technologies allow brands to bid on users one at a time...

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Dear [INSERT FIRST NAME], are you getting personal with your...

Posted on Feb 19 2015 by
Personalising your marketing is a great way to boost efficiency and effectiveness of your campaigns. Every marketer knows about personalisation by now – it’s one of the most frequently discussed practices in our industry....

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