Marketing and Customer Insight

Effective marketing — high quality data ingredients

Posted on Dec 11 2013 by

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video. It’s enough to give marketers indigestion. So where to begin?

Cyber Monday eclipsed in new shopping trend

Posted on Dec 11 2013 by

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber Monday”) in terms of online retail visits.

The power of emotion in your customer future

Posted on Dec 10 2013 by

At our UK Credit Risk Summit in October, Richard Seymour, Futurologist and Partner at Seymourpowell, gave a dynamic and exciting talk on the power of emotion in your customer future.

Are consumers shopping earlier or later in the festive season?

Posted on Dec 09 2013 by

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on Black Friday (29 November 2013) which lays down a very positive marker for another Christmas of growth for online retail.

A little more conversation for effective action

Posted on Nov 29 2013 by

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and understanding.

Engaging webcasts. One Mosaic.

Posted on Nov 26 2013 by

I recently got on my virtual bike and did a whistle-stop webcast tour of the UK to talk to our clients about Experian’s flagship consumer classification system, Mosaic. So what did we talk about?

Tackling the Potential Christmas Spending Slump

Posted on Nov 22 2013 by

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need to prepare for cautious spenders this Christmas and look at how best to tackle any projected spending slump through intelligently targeted campaigns.

From concept to reality: achieving the Single Customer View

Posted on Nov 18 2013 by

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices and prizes of the Single Customer View and our top tips for getting there.

DMA Rethink TV Summit: Talking Heads Talk TV

Posted on Nov 14 2013 by

By Mark Lindsay. Channels Director, Experian Marketing Services.

Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities they now have to engage more effectively with their customers via TV. It was great to be surrounded by an audience genuinely excited and engaged with the potential of what they can do now, whether they were targeting millions or a smaller group.

A Day in the Life of an Experian Lead Analyst

Posted on Nov 08 2013 by

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services’ analysts team.