Marketing and Customer Insight

Connect with your customers in a multi-channel world

The three biggest marketing challenges facing Financial Serv...

Posted on Mar 10 2015 by
Clive Gosling believes the marketing challenges facing Financial Services companies are different from those facing other marketers Banks, building societies and insurance companies face unique marketing challenges -...

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Using competitor benchmarking to boost your performance – ...

Posted on Mar 05 2015 by
Keeping an eye on competitors enables brands to stay ahead of the curve. In the pre-digital age a marketer would have given their right arm for a trickle of insight into competitor behaviour. Fortunately, for modern marketers...

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How to personalise your marketing – four easy steps...

Posted on Mar 04 2015 by
Experian's Marie Myles says context and the data behind personalisation is crucial to an accurate and reliable strategy Personalisation is another one of the hot topics in the world of marketing at the moment, but it’s...

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Guest post: Keeping up to speed with online activity in the ...

Posted on Feb 27 2015 by
The growth and adoption of digital and mobile technologies has transformed people’s everyday lives and brought about on-going structural change to the retail landscape. The way people shop has changed dramatically The...

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How programmatic is fighting back against click fraud – ho...

Posted on Feb 27 2015 by
There is a lot of talk in the marketing world at the moment concerning the potential risk click fraud represents to programmatic advertising.   In essence, programmatic technologies allow brands to bid on users one at a time...

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Dear [INSERT FIRST NAME], are you getting personal with your...

Posted on Feb 19 2015 by
Personalising your marketing is a great way to boost efficiency and effectiveness of your campaigns. Every marketer knows about personalisation by now – it’s one of the most frequently discussed practices in our industry....

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Understand your customer and improve the conversation...

Posted on Feb 06 2015 by
Some will prefer email, others social media. Different types of people will be more likely to be found on certain websites. How people behave online is of interest to marketers because a brand’s understanding of its...

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Will 2015 be the year that data finally changes marketing fo...

Posted on Jan 26 2015 by
Experian's Tom Blacksell believes 2015 is a year of great opportunity for marketers - if they're sufficiently positioned to capitalise. The coming year presents some stiff challenges for marketers working with enormous...

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How to test and optimise your social media advertising campa...

Posted on Jan 21 2015 by
Facebook advertising should be tested and optimised just like any other channel As every marketer will tell you. a huge aspect of running any channel is testing, learning and optimising. No campaign is the finished article...

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