Marketing and customer insight blog

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Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

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Identity, intelligence and interactions – the three in...

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence and Interactions. To find out more read...

Read More Identity, intelligence and interactions – the three ingredients of customer-centric modern cross-channel marketing
7 predictions for 2016 – what does the future hold for...

As the year draws to a close it's time to start having a think about what 2016 will hold for the world of digital marketing. Experian expert Dan Kennedy gives us his thoughts on what will affect the marketplace in the months...

Read More 7 predictions for 2016 – what does the future hold for business, marketing and digital – and how to make the most of it
What is contextual marketing? Definition and explanati...

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Read More What is contextual marketing? Definition and explanation
10 gifts for 5 unique audiences: Your Christmas gift g...

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. ‘Pie Face game’ unseated ‘Fitbit’ as the hottest product last week and in fact, occupies two spots among the top 20 branded product search variations. Two streaming devices,...

Read More 10 gifts for 5 unique audiences: Your Christmas gift guide
Five top tips to target and profile audiences with sea...

The internet is usually one of the first places consumers look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. Given this fundamental shift in information seeking, search has become one of the post powerful,...

Read More Five top tips to target and profile audiences with search behaviour
Changing retail trends – four day Black Friday and Cyb...

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Read More Changing retail trends – four day Black Friday and Cyber Monday weekend generates more than £3billion total spend
Web sees spending increase as Black Friday shoppers sh...

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Read More Web sees spending increase as Black Friday shoppers shift their focus online
Big brands must get over silo issues to embrace cross-...

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Read More Big brands must get over silo issues to embrace cross-channel approach and enable intelligent customer interactions