Marketing and Customer Insight

The plate change is coming….

Posted on Feb 06 2013 by

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months. Key to doing this is making sure any stored customer data is up- to-date and correct, and also that there is enough of it.

Data quality management for SMEs – Part 2

Posted on Feb 06 2013 by

5 main points to achieve higher levels of data quality.
Data quality begins at source, which is the key when establishing best practice around data quality verification.

Data quality management for SMEs – Part 1

Posted on Jan 25 2013 by

In this blog, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of data management experience, necessary processes are not always seen as a “must have” and this seems to be rife in smaller organisations.

Young and not so reckless; how to engage digital natives over the long term

Posted on Jan 18 2013 by

There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever.

Online Retailing: top stats of Christmas 2012

Posted on Jan 18 2013 by

Christmas 2012 showed some interesting statistics for the online retail industry. UK Internet users made 2.8 billion visits to retail websites and spent 372 million hours shopping, with boxing day seeing 113 million visits, setting a new British retail record!

Using data from across Experian Marketing Services we have put together an infographic to show the top stats of Christmas 2012. For the latest data updates make sure you follow us on Twitter @ExperianMarketingUK

Slow and steady does not win the race

Posted on Jan 07 2013 by

Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has also crept in is the need to examine every penny spent with a microscope.

Putting C.U.S.T.O.M.E.R at the heart of marketing

Posted on Dec 17 2012 by

Many organisations strive to be customer-centric, putting their customers at the heart of their business. Indeed recent research from Experian highlights that 43% of consumers will buy more from a brand that understoods them and their engagements and treats them accordingly.

UK Labour Market Statistics – December release

Posted on Dec 12 2012 by

The recent momentum in labour market trends is rapidly easing in line with our expectations. While today’s labour market release still shows a rise in employment in the three months to October, the magnitude of this increase (of 40,000) is disappointing compared to earlier rises of 100,000 and 212,000 seen in the three months to September and August, respectively.

Wealthiest owe millions in unpaid council tax

Posted on Dec 12 2012 by

New research from Experian reveals that some of the most affluent sections of society owe millions of pounds in unpaid council tax.

Experian has analysed £170 million of outstanding council tax debt owed to a broad range of rural and urban local authorities across England. The analysis revealed that 17 per cent (£28 million) is owed by people from the most affluent sections of society. When applied to all outstanding council tax in England last year, (£600m), the research suggests that almost £100m is owed by the most affluent sections of society.

Sky opts for Experian to optimise customer prospect marketing

Posted on Dec 10 2012 by

Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client base.