Marketing and Customer Insight

Getting Armchair Travellers out of their seats

Posted on Apr 12 2013 by

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is Armchair Travel Bookers.

Share

Digital Trends 2013: The Mobile Revolution

Posted on Apr 08 2013 by

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.

Share

Digital Trends 2013: Digital Living

Posted on Mar 28 2013 by

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.

Share

Digital Trends 2013: The Potential of Big Data

Posted on Mar 25 2013 by

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosion.

Share

Digital Trends 2013: How will brands stay relevant for you in 2013?

Posted on Mar 18 2013 by

2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever accelerating pace; mobile, tablet and network launches changed the way that we connect both professionally and personally, while social media and sharing became engrained in our everyday lives.

Share

TFM&A 2013 and the smarter marketer

Posted on Mar 07 2013 by

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.

Share

Using segmentation to drive online acquisition

Posted on Mar 01 2013 by

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation strategy can be used in your online acquisition and optimisation strategies.

Share

Data Strategy Awards – What a Night!

Posted on Feb 14 2013 by

Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients – many of whom were lucky enough to have been nominated.

Share

Data quality management for SMEs – Part 3

Posted on Feb 11 2013 by

Data Quality Management need not be seen as a mammoth all singing and all dancing project. For smaller (and larger enterprises), data quality can be achieved in small controlled steps. Here are 7 simple steps to help extend data life and retain data worth.

Share

The plate change is coming….

Posted on Feb 06 2013 by

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months. Key to doing this is making sure any stored customer data is up- to-date and correct, and also that there is enough of it.

Share