Marketing and Customer Insight

Industry Trends 2013 – A smooth channel crossing

Posted on Aug 02 2013 by

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call it).

Industry Trends 2013 — Less waste, more speed

Posted on Jul 26 2013 by

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any marketing campaign that still uses this approach will fail.

Shopper Traffic Continues To Go Down As Barbecue Weather Stays On

Posted on Jul 19 2013 by

The latest national retail traffic report from Experian FootFall shows a 2.1% week on week increase in shopper traffic and a decline of 8% year on year as the hot weather continues.

Industry Trends 2013 – United we (under)stand

Posted on Jul 19 2013 by

Information is a free spirit, it eddies and flows through an organisation, scorning borders and showing no respect to departments or divisions.

It’s no surprise then that the arch villain in the business data story is the silo. Silos are artificial fortresses that try to keep people and things apart. Silos usually form around departmental boundaries, so there are barriers between sales and marketing, IT and logistics.

Industry Trends 2013 – Small steps towards big data

Posted on Jul 05 2013 by

Big data is the big buzzword. You’ll find it on the lips of politicians, captains of industry and pundits — it’s even described as the ‘new oil’. So what’s the big deal? Read on to find out how to start the big data journey.

Most Regions Enjoyed an Increase in Shopper Traffic Last Week

Posted on Jul 04 2013 by

The latest national retail traffic report from Experian FootFall shows a 0.7% week on week increase in shopper traffic and a decline of 4.0% year on year.

“A property explosion” what is all the hype about?

Posted on Jun 27 2013 by

Experian’s insight reveals a surge in £500k properties being listed for sale. See what all the hype is about, and is this trend set to last?

RETAIL CONVERSION – THE COFFEE TABLE THEORY

Posted on Jun 24 2013 by

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table.

Sure, like a single table leg, retail conversion analysis is important – but it’s actually not very useful on its own. In fact, there are three other ‘legs’ of information that you require in order to truly understand the impact of conversion in your stores:

Census Trends: Not so young, not so free but definitely single

Posted on Jun 20 2013 by

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer classifications.

Retail Traffic Climbed Up For Eastern England

Posted on Jun 19 2013 by

Compared with last year, the Eastern England region alone saw climbing retail traffic volumes, up 2.1%. The latest national retail traffic report from Experian FootFall shows a 5.3% week on week increase in shopper traffic and a decline of 3.4% year on year, which is slightly better than the year to date shortfall of 4.3%.