Marketing and Customer Insight

The 10 common traps of segmenting customers – Part 2

Posted on Jun 07 2013 by

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting customers.

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Retail Traffic Warmed Up Nationally

Posted on Jun 06 2013 by

The latest National retail traffic report from Experian FootFall shows a 9.2% week on week uplift in shopper traffic and a decline of 3.1% year on year.

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The 10 common traps of segmenting customers – Part 1

Posted on Jun 02 2013 by

Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. Read on to find out more about the 10 common traps of segmenting customers.

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Digital Trends 2013: Social data and social search in 2013

Posted on May 06 2013 by

As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK. Indeed, social media makes up 12% of all internet visits and a remarkable 23% of the total time spent online in the UK. The challenge will be to monetise and measure social investments by understanding the value of the data, insights and conversions that these social channels create.

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DataIQ NOW! 2013

Posted on May 01 2013 by

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the event.

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Digital Trends 2013: A new dynamic for search

Posted on Apr 22 2013 by

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011. It currently takes the UK a fortnight to make a billion searches; by next year that will be down to 12 days and by 2015 it will take just over nine days.

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Digital Trends 2013: Email back in the spotlight In 2013

Posted on Apr 15 2013 by

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013 will see email return to the spotlight, with key developments bringing it back to the heart of cross-channel marketing.

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Getting Armchair Travellers out of their seats

Posted on Apr 12 2013 by

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is Armchair Travel Bookers.

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Digital Trends 2013: The Mobile Revolution

Posted on Apr 08 2013 by

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.

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Digital Trends 2013: Digital Living

Posted on Mar 28 2013 by

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.

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