Marketing and Customer Insight

Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

Putting it all together — the benefits of better customer understanding

Posted on Oct 17 2013 by

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple of examples of not only at what can be achieved, but what has actually been achieved, in terms of richer customer insight.

We won! Experian is ‘Outstanding Data Provider – B2C’

Posted on Sep 16 2013 by

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business.

Footfall climbed up in the warm August

Posted on Sep 06 2013 by

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new autumn school term.

Vive la difference! Profile and segment to discover the who, what, where and when of marketing

Posted on Sep 06 2013 by

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal experience…

Affordability is paramount: the latest personal insolvency figures reveal

Posted on Sep 03 2013 by

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling.

With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time and that on-going affordability assessments are needed.

Faces in the crowd — meaningful mass marketing

Posted on Aug 30 2013 by

I love shopping for new clothes, but I hate seeing the words ‘one size fits all’ appended to anything I’m about to buy. It calls to mind something baggy, shapeless and not really suited to the task. To me, ‘one size fits’ all actually means ‘a size that suits everyone equally as badly’. What’s true for my wardrobe is just as true in marketing.

Footfall declined nationally during the last summer bank holiday week

Posted on Aug 30 2013 by

The bank holiday weekend caused daily year on year reductions in footfall for Friday and Saturday of 5.8% and 7.1% respectively.

Take outs from our ‘Make the most of Mosaic’ events

Posted on Aug 22 2013 by

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the most from Mosaic. We had some really positive feedback from clients who attended these events, so I thought I would share some of the key take outs about how to make the most of Mosaic data.

Social Butterfly or Everything Tech? The Rise of the Always On consumer

Posted on Aug 16 2013 by

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are more digitally connected than ever before.