Marketing and customer insight blog

Loading...
KPIs: Karl’s Performance Indicators – Halloween subjec...

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Read More KPIs: Karl’s Performance Indicators – Halloween subject lines
Is your marketing ready for the festive period – what’...

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Read More Is your marketing ready for the festive period – what’s going to happen and when?
The reciprocation phenomenon and a cheese museum – mar...

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement...

Read More The reciprocation phenomenon and a cheese museum – marketing psychology
Halloween tricks bring marketers treats – making...

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on track to spend even more this year. Using Experian’s Hitwise® online intelligence tool we looked at searches...

Read More Halloween tricks bring marketers treats – making the most of seasonal opportunities using detailed audience insights
The true numbers behind personalisation – state of the...

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's personalising what and to what extent? Read on to find...

Read More The true numbers behind personalisation – state of the nation
How to smoothly onboard to a new email service provide...

Switching your Email Service Provider is a great opportunity to improve the performance of your marketing. However, make sure you follow these best...

Read More How to smoothly onboard to a new email service provider and get more of your marketing into the inbox
The future of retail – personal shoppers for all...

The retail marketing landscape is rapidly evolving - but what is it evolving into? In this article Andy Saville outlines why and how this may look a lot like everyone having their own personal...

Read More The future of retail – personal shoppers for all?
How to understand and meet customer expectations...

A happy customer is a loyal customer and loyal customers are valuable customers. But how can you assess customer expectations and what can you do to help meet...

Read More How to understand and meet customer expectations
What are DSPs and what do they mean for marketers?...

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you will repeatedly come across in any background reading on the matter is ‘DSP’ - or...

Read More What are DSPs and what do they mean for marketers?