Marketing and Customer Insight

TFM&A 2013 and the smarter marketer

Posted on Mar 07 2013 by

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.

Using segmentation to drive online acquisition

Posted on Mar 01 2013 by

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation strategy can be used in your online acquisition and optimisation strategies.

Data Strategy Awards – What a Night!

Posted on Feb 14 2013 by

Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients – many of whom were lucky enough to have been nominated.

Data quality management for SMEs – Part 3

Posted on Feb 11 2013 by

Data Quality Management need not be seen as a mammoth all singing and all dancing project. For smaller (and larger enterprises), data quality can be achieved in small controlled steps. Here are 7 simple steps to help extend data life and retain data worth.

The plate change is coming….

Posted on Feb 06 2013 by

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months. Key to doing this is making sure any stored customer data is up- to-date and correct, and also that there is enough of it.

Data quality management for SMEs – Part 2

Posted on Feb 06 2013 by

5 main points to achieve higher levels of data quality.
Data quality begins at source, which is the key when establishing best practice around data quality verification.

Data quality management for SMEs – Part 1

Posted on Jan 25 2013 by

In this blog, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of data management experience, necessary processes are not always seen as a “must have” and this seems to be rife in smaller organisations.

Young and not so reckless; how to engage digital natives over the long term

Posted on Jan 18 2013 by

There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever.

Online Retailing: top stats of Christmas 2012

Posted on Jan 18 2013 by

Christmas 2012 showed some interesting statistics for the online retail industry. UK Internet users made 2.8 billion visits to retail websites and spent 372 million hours shopping, with boxing day seeing 113 million visits, setting a new British retail record!

Using data from across Experian Marketing Services we have put together an infographic to show the top stats of Christmas 2012. For the latest data updates make sure you follow us on Twitter @ExperianMarketingUK

Slow and steady does not win the race

Posted on Jan 07 2013 by

Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has also crept in is the need to examine every penny spent with a microscope.