Marketing and Customer Insight

Putting C.U.S.T.O.M.E.R at the heart of marketing

Posted on Dec 17 2012 by

Many organisations strive to be customer-centric, putting their customers at the heart of their business. Indeed recent research from Experian highlights that 43% of consumers will buy more from a brand that understoods them and their engagements and treats them accordingly.

UK Labour Market Statistics – December release

Posted on Dec 12 2012 by

The recent momentum in labour market trends is rapidly easing in line with our expectations. While today’s labour market release still shows a rise in employment in the three months to October, the magnitude of this increase (of 40,000) is disappointing compared to earlier rises of 100,000 and 212,000 seen in the three months to September and August, respectively.

Wealthiest owe millions in unpaid council tax

Posted on Dec 12 2012 by

New research from Experian reveals that some of the most affluent sections of society owe millions of pounds in unpaid council tax.

Experian has analysed £170 million of outstanding council tax debt owed to a broad range of rural and urban local authorities across England. The analysis revealed that 17 per cent (£28 million) is owed by people from the most affluent sections of society. When applied to all outstanding council tax in England last year, (£600m), the research suggests that almost £100m is owed by the most affluent sections of society.

Sky opts for Experian to optimise customer prospect marketing

Posted on Dec 10 2012 by

Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client base.

The Chancellor’s Autumn Statement 2012

Posted on Dec 06 2012 by

The Chancellor again faced a challenging background in presenting his Autumn Statement today as a stagnant economy over the past year shifted his deficit reduction strategy further off course. Missed targets meant that, as in last year’s Statement, the austerity programme has been extended to allow room for manoeuvre in boosting the flagging economy.

Showdown! Online Marketing versus Direct Mail

Posted on Nov 30 2012 by

The cost savings of online marketing over direct mail may not be as big as you think.

Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly I was one of those quick to prophesise the demise of offline channels like direct mail.

Is there a fundamental issue with market segmentations?

Posted on Nov 29 2012 by

Make sure your segmentation is actionable.

Having worked in the customer insight world for much longer than I care to remember I am still amazed by a recurring and underlying issue when it comes to planning market segmentation projects.

How to build a targeted B2B prospect list

Posted on Nov 22 2012 by

Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.

What can email marketing do for my business?

Posted on Nov 22 2012 by

Email marketing is one of the most cost effective ways for a business to attract new customers and enhance relationships with them. With the right strategy and know-how, it can be a powerful tool through which you can build brand loyalty and repeat business with your customers and potential prospects.

Is Big Data the new CRM?

Posted on Nov 19 2012 by

I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn’t help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.