What’s in a password? The good, the bad and the blatantly obvious.

Posted on May 07 2015 by

Research suggests that around half of all users’ passwords follow only 13 basic structures – making them easier to decipher by hackers. In truth it’s likely to be far less complex, given we’re all creatures of habit and generally the password we rely on for opening our cable TV account is likely to be similar to the […]

Fraud, biometrics and the fear factor

Posted on May 05 2015 by

High profile data breaches have alerted us all to the increased risk we’re at from fraud. With criminals accessing the personal information of millions of people the search for new and clever ways to tackle fraudsters is a priority.

Does your customer database need an overhaul?

Posted on May 01 2015 by

Every company that deals in B2B marketing needs a database of customer and prospective customer details. If your database is managed regularly and correctly, then life can be a lot simpler for you and your company. Excellent company data can give you the competitive edge that companies need to get noticed. Often a company’s database gets forgotten […]

London identity theft rates almost three times higher

Posted on Apr 29 2015 by

Central London and outer areas of the capital face significant targeting by identity thieves.

Treating customers fairly through the collections process

Posted on Apr 23 2015 by

It has always been important to treat customers fairly, but never before has there been such a regulatory focus on customer centricity across all aspects of business. Here are four steps to reviewing your existing collections processes.

The head or the heart – the psychology behind marketing

Posted on Apr 23 2015 by

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don’t? Ben delves into the psychology of marketing.

Plug into our new payments pages

Posted on Apr 22 2015 by

They’ve been overhauled and they’re sharp, snappy and packed full of useful information on how you can serve your customers better, while safeguarding them from fraud.

Positive changes to the debt collection process for Debt Collection Agencies

Posted on Apr 20 2015 by

Debt Collection Agencies (DCAs) are dealing with customers at what can be a difficult time as they struggle with managing their finances. However a positive customer experience is possible along with the right outcome. Here are a few areas we can help you.

Is webrooming the new showrooming? – what retailers need to know

Posted on Apr 20 2015 by

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail marketers.

The three crucial ingredients to joining up your data – SCVs, good analytics and the right expertise

Posted on Apr 17 2015 by

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise. Read this article to find out more.