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How can marketers use data to achieve true customer en...

With more marketing channels than ever before, marketers now have access to an absolute wealth of data to enhance customer engagement. It’s opening up a lot of opportunities – but also posing a few cha...

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Customer Engagement: A New Paradigm?...

Both CRM and Customer Engagement promise increases in loyalty and customer profitability based on the delivery of continuous value to customers. CRM saw the first step away from one-way, mass marketing to two-way dialogues and with it came new technologies to facilitate these relationships. But in most cases it...

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Feast or famine: how to avoid data indigestion...

So you’ve got lots of data, but do you know what to analyse and which metrics to use? I spend a lot of time talking to clients from a wide range of sectors about their headaches and of course looking for ways to take away the pain. And if...

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Big Data – big headache or big opportunity...

We live in an increasingly digital society. We shop, meet friends, research our holidays, learn and play games online using computers, smartphones and tablets. GPS-enabled smartphones broadcast our position and smart electricity meters can now broadcast our electricity consumption 24 hours a day, 365 days a...

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Should you stay loyal to loyalty?...

Loyalty schemes aren’t right for every retailer, but the rich customer insight they can provide is. In theory loyalty cards provide retailers with an incredibly rich source of consumer data, allowing them to promote customer retention, avoid wasted generic marketing spend and engage with the most lucrative customer s......

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5 recommendations for using segmentation online...

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online acquisition. First though it’s worth explaining why existing segmentation isn’t used in online acquisition str...

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Key to email deliverability is ensuring data integrity...

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or break a campaign. Data integrity should always play a pivotal role in any successful email campaign and remains the number...

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Segmentation – is value the missing piece?...

2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity during 2011 stood out in particular and thoughts turned to how this could translate...

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iPad Mini searches surge ahead of Nexus 7 and Microsof...

In the key pitched battle between Apple, Google and Microsoft for dominance of the tablet wars it was the new iPad Mini that shot ahead of its competitors, reaffirming Apple’s place at the top of the tablet tree. Looking at UK Internet searches for the iPad Mini, Nexus 7...

Read More iPad Mini searches surge ahead of Nexus 7 and Microsoft Surface