What’s in your diary? The key dates for retail marketers over Christmas 2014

Posted on Oct 16 2014 by

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year’s data and make a few predictions.

2.2 billion new mobile devices – a growth opportunity but a threat for
e-commerce fraud

Posted on Oct 15 2014 by

Increased functionality and affordability of mobile devices has expanded the reach and use of these channels as a purchasing tool for consumers. In fact, the likelihood is that 2014 will be a tipping point, given the exponential explosion in demand for mobile, hand-held devices and high-end smartphones.

38 out of every 1000 customer records could flag up as fraudulent!

Posted on Oct 14 2014 by

Experian data reveals that as many as 38 customer records in every 1000 could be flagged as suspicious with a potential fraud marker warranting further investigation. So, how effective are your online fraud defences? You may be interested in: The sensitive balancing act between optimising customer on-boarding and preventing fraud can often be a difficult […]

4 payments issues to watch out for after the SEPA migration

Posted on Oct 13 2014 by

EuroFinance has kindly invited me to moderate a session entitled “Open Spaces: Beyond SEPA” at their conference next week. Yesterday, in preparation, I was on a conference call with six treasury experts from businesses across Europe which highlighted issues and opportunities and so promises to make our discussion in Budapest very lively. You may be […]

Programmatic advertising – the future of digital advertising

Posted on Oct 09 2014 by

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.

5 reasons why you need to take care when using IBANs

Posted on Oct 06 2014 by

The move to global standardisation using ISO2022 XML has meant the adoption of the International Bank Account Number (IBAN) by many countries and organisations. This means the IBAN effectively supplants a country’s domestic bank account data, such as account number and sort code.  

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

Marketing predictions for Christmas 2014

Posted on Oct 02 2014 by

Experian Marketing Services has the following predictions for what to expect from retail marketing over Christmas 2014. Online vs Offline? Discounting? Click and Collect? All covered here.

How well do you anticipate your customers’ needs and behaviours?

Posted on Sep 30 2014 by

One of the common concerns lenders face is knowing where their next opportunity is coming from. There is often a gap between strategic developments and time spent reviewing and trying to understand where to go next. This time is lost time.

10 best practices for running a Facebook advertising campaign

Posted on Sep 29 2014 by

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices – free guidance from our experts