An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.

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Black is the opposite of white

Posted on Oct 21 2013 by

Our market-leading software can help you to optimise your contact strategy.

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Enfield Council cuts arrears by £1.3 million

Posted on Oct 18 2013 by

Critical application of data and analytics helps drive down Enfield’s arrears from £30.5 million to £29.2 million -marking a drop of 4.4%.

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Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

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Putting it all together — the benefits of better customer understanding

Posted on Oct 17 2013 by

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple of examples of not only at what can be achieved, but what has actually been achieved, in terms of richer customer insight.

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Customer acquisition: under the microscope

Posted on Oct 03 2013 by

Regulation, cost pressures and increasing complexity are all adding to credit teams’ challenges. Nick Vanstone, Experian Decision Analytics Consultant, looks closer at the challenges of acquiring customers…

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Spanish Bale-in: a lesson in risk & exporting

Posted on Sep 29 2013 by

In a single transaction Britain’s balance of trade swung £86m in the right direction at the beginning of September when Welsh footballer Gareth Bale was sold to Real Madrid by Tottenham Hotspur. It was the biggest transfer deal in football history, once again highlighting the international nature of the beautiful game and the fact that, […]

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Business Insolvency Index – Large companies buck quarter of falling failures

Posted on Sep 29 2013 by

Experian’s latest monthly Business Insolvency index shows that, overall, the level of business insolvency in the UK continues to decline. 0.08% of UK businesses went under in July, down from 0.09% in July 2012. This was the third consecutive month that the rate was lower than the corresponding months last year, the first time this […]

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ISO 20022 is coming – look busy

Posted on Sep 26 2013 by

Jonathan Williams our Director of Strategic Development, discusses ISO20022 and the rapidly looming SEPA end date on Finextra TV.

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Utilities podcast – Smart Meters

Posted on Sep 25 2013 by

Get on-demand access to our on-going series of podcasts, delivered by our industry experts.

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