The reciprocation phenomenon and a cheese museum – marketing psychology

Posted on Oct 16 2015 by

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement it.

Halloween tricks bring marketers treats – making the most of seasonal opportunities using detailed audience insights

Posted on Oct 16 2015 by

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on track to spend even more this year. Using Experian’s Hitwise® online intelligence tool we looked at searches around Halloween to help marketers better understand […]

UK labour market regains vigour in line with Experian expectations

Posted on Oct 14 2015 by

The key points comparing the three months to August 2015 with the three months to May were: Employment rose by 140,000. The number of employees was up 120,000, accompanied by a rise of 29,000 in self-employment The number of full-time employees was up 56,000 The unemployment rate fell to 5.4% Average weekly earnings including bonuses […]

Don’t let petty cash wreak havoc in your company

Posted on Oct 14 2015 by

Mishandling of petty cash costs UK businesses £1.8billion a year, this amount of money could potentially employ an extra 72,000 people into the UK workforce. The biggest problem with management of petty cash was misplacing receipts, followed by 12 per cent of employees who blamed overly-complicated processes. Healthcare (17 per cent) and retail (12 per […]

What are the five types of Card Not Present Transaction?

Posted on Oct 12 2015 by

Often when people think of Card Not Present transactions the focus is on the debit or credit card being in a different physical location from the merchant. This is not the full story, in a card transaction all three entities need to be considered; the cardholder, the card and the merchant.

Final Estimate of GDP confirms UK recovery is on track

Posted on Oct 08 2015 by

Experian’s view that the UK economic upswing remains on track was supported by official data released today, which confirmed that the economy grew by 0.7% in real terms in the second quarter of this year.

Network like a Pro

Posted on Oct 08 2015 by

In business, the best way to getting to know people to help your company grow is by networking. It’s a great way to boost your profile, meet potential partners, suppliers and investors or even win new customers. A quarter of all SMEs source more than half of new business through networking, with the retail industry […]

Good customer service can help your company excel

Posted on Oct 02 2015 by

In light of Customer Service week 2015 (5th – 9th October), we focus on the importance of excellent customer service in your company and the UK economy. Giving you tips on how you can demonstrate and put this into practice and how we at Experian are striving to do this on a daily basis to ensure customer […]

SEPA UK – why multi-level validation of bank account data matters

Posted on Oct 01 2015 by

With SEPA coming to the UK for Euro payments we take a look at why it is necessary to validate information at both the IBAN (International Bank Account Number) and BBAN (Basic Bank Account Number) levels.

The true numbers behind personalisation – state of the nation

Posted on Oct 01 2015 by

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report – who’s personalising what and to what extent? Read on to find out.