Moving from a multi-channel to a cross-channel approach

Posted on Nov 14 2014 by

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the other?

Empathy at a time of stress – what marketers can do when their customers are going through life events

Posted on Nov 13 2014 by


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Moving house and having children are very important moments in people’s lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?

Taking on the consumer affordability challenge

Posted on Nov 07 2014 by

The world of lending to individuals is not what it used to be. Once a key element in creating growth, it now faces a battle on various levels from three different stakeholders – the regulators, struggling borrowers and the media. The common theme is affordability.

3 occasions when validating bank account data isn’t enough

Posted on Nov 07 2014 by

When I joined Experian almost four years ago I remembered struggling to understand the difference between bank account data validation and verification  – weren’t they both checking that bank account numbers were correct? You may be interested in: I now realise there are important differences and good reasons to make the distinction. Validation is a […]

Eight tips to avoiding fraud on an industrial scale

Posted on Nov 06 2014 by

Commercial fraud is on the rise and the villains are getting faster, smarter and more sophisticated.

Why are young renters and affluent couples falling prey to identity theft?

Posted on Nov 03 2014 by

Identity thieves prey on those in rented accommodation as easy-to-intercept mail and prolific use of online services mark this group as a target for fraudsters.

7 day account switching – from both sides of the fence

Posted on Oct 31 2014 by

I recently decided to take a well-known bank up on their offer of a current account with an attractive set of perks – and so I began the much publicised 7 day account switching journey. As someone with a little knowledge of the payments industry I studied the process with both my personal and professional […]

CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up previously untapped channels

Posted on Oct 30 2014 by

Some brands might think they just aren’t suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on Facebook.

Why almost 50% of your customers abandon online transactions

Posted on Oct 30 2014 by

For many consumers taking time is wasting time when it comes to purchasing online. It’s a sentiment that’s backed-up by critical research highlighting the direct cost of friction, delays and consumer intolerance. The retail sector’s on-going success hinges on ensuring fast, seamless and secure transactions for their customers. You may be interested in: Case Study […]

45% of players are already engaged in mobile gaming

Posted on Oct 30 2014 by

Increased functionality and affordability of mobile devices has expanded the reach, use and availability of gaming sites. Consumers are now in the driving seat and with the World Wide Web more readily at their fingertips, 24/7; they’re looking for fast and convenient operators to interact with. Analysts predict that 2014 is likely to be a […]