Data and the art of business marketing

Posted on Sep 25 2013 by

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity are not easy to execute and you could potentially run into a myriad of problems. Focusing on the key channels and creating a conversation across these channels is the easiest and most effective way to start multi-channel marketing and more importantly to start getting results.

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Prospect marketing that really works

Posted on Sep 24 2013 by

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B suppliers is determining those who are most likely to be interested and make a purchase. A blanket approach is common, with businesses making a mass attempt at initial contact with companies through mail shots, emails or phone calls.

Investing a relatively small amount of money into a self-selected prospect data list pays dividends.

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6 questions to ask about your database, today!

Posted on Sep 23 2013 by

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a vital link between you and your customers and potential new customers. Neglect it at your peril.

These simple questions will show if your database is up to scratch or is in vital need of some TLC.

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Nearly half of UK adults abandon online transactions

Posted on Sep 18 2013 by

Online transactions abandoned after customers get frustrated at the length and complexity of identity validation and security checks.

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We won! Experian is ‘Outstanding Data Provider – B2C’

Posted on Sep 16 2013 by

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business.

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Footfall climbed up in the warm August

Posted on Sep 06 2013 by

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new autumn school term.

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Vive la difference! Profile and segment to discover the who, what, where and when of marketing

Posted on Sep 06 2013 by

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal experience…

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7 Steps to a heavenly commercial credit score

Posted on Sep 04 2013 by

Asked for a list of business priorities, most SME owners probably wouldn’t put “managing my commercial credit score” anywhere near the top. Those who don’t pay attention to this increasingly important indicator of their firm’s financial health are missing a trick.

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Data and the board

Posted on Sep 04 2013 by

Credit risk has become a strategic issue. There has never been a time at which customer insight has been so closely reviewed at board level. Read on to see how financial institutions can adopt new data sources to improve their bottom line…

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Affordability is paramount: the latest personal insolvency figures reveal

Posted on Sep 03 2013 by

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling.

With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time and that on-going affordability assessments are needed.

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