The three biggest marketing challenges facing Financial Services brands and how to overcome them

Posted on Mar 10 2015 by

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian’s Clive Gosling highlights what those challenges are and explains how financial sector companies can approach and overcome them.

The cost of mobile fraud – $92m and counting…

Posted on Mar 10 2015 by

Research has revealed that the average annual loss due to mobile fraud sits at $92.3 million. While average internet fraud losses are said to be between 6 and 10 per cent for most companies, mobile fraud is proving to be a bigger pill to swallow with average fraud rates between 10 and 24 per cent […]

Ready for the cashless society? Three things e-commerce should consider…

Posted on Mar 10 2015 by

It’s predicted that we’ll be reaching a UK payments milestone on or about March 8th this year when our use of cash will be overtaken by cashless payment methods.

Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?

Posted on Mar 10 2015 by

Marketing to a ‘segment of one’ means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer’s experience.

Fingerprint verification the next technology for telecoms?

Posted on Mar 10 2015 by

Julie Tomlinson outlines the case for fingerprint technology in identity verification.

Branch versus digital and the account opening battleground

Posted on Mar 10 2015 by

Head of Business Solutions Derek Garriock, analyses banks’ sales conversion rates for branches versus digital channels.

Their data breach – your problem

Posted on Mar 06 2015 by

Almost daily we read about scary data breaches, there have been some massively high profile cases.  We greet each with a combination of horror and thankfulness that it’s not us that’s let peoples’ valuable, personal data out into the wild – phew! It’s not our business problem… Is it? Unfortunately their data breach may well […]

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

Posted on Mar 05 2015 by

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your customers.

Is your company digital ready?

Posted on Mar 05 2015 by

With switched-on, well-informed and web-savvy consumers, strong digital capabilities are more important than ever.

How to personalise your marketing – four easy steps…

Posted on Mar 04 2015 by

Personalisation is a massive topic in modern marketing. In this article Experian’s Marie Myles explains the four key steps towards implementing successful personalisation.