Know your customer or lose your customer

Posted on Sep 02 2013 by

Empowered consumers will ultimately decide which lenders have earned their trust, so it’s vital businesses understand their customers’ needs to cement long-lasting relationships.

Faces in the crowd — meaningful mass marketing

Posted on Aug 30 2013 by

I love shopping for new clothes, but I hate seeing the words ‘one size fits all’ appended to anything I’m about to buy. It calls to mind something baggy, shapeless and not really suited to the task. To me, ‘one size fits’ all actually means ‘a size that suits everyone equally as badly’. What’s true for my wardrobe is just as true in marketing.

Footfall declined nationally during the last summer bank holiday week

Posted on Aug 30 2013 by

The bank holiday weekend caused daily year on year reductions in footfall for Friday and Saturday of 5.8% and 7.1% respectively.

Is growth on the horizon?

Posted on Aug 29 2013 by

Revised forecasts for GDP indicates that growth – albeit gradual – may well be on the horizon.

Improving conditions allow mortgage approvals

Posted on Aug 27 2013 by

The economic environment is beginning to show some signs of revival despite underlying fragility – reflected by improving conditions for mortgage approvals.

Excellence in Credit Management through data insight

Posted on Aug 23 2013 by

Faced with many potential sources of risk, all businesses need to take the time to consider what they can do to survive and flourish in this trading environment.

At Experian, we are passionate about making high quality and timely information available to help businesses of all sizes do just that.

The real view of a customer journey

Posted on Aug 23 2013 by

Banking is integral to your customers’ lives, and how you choose to engage with them is an integral part of the relationship’s lifespan.

Take outs from our ‘Make the most of Mosaic’ events

Posted on Aug 22 2013 by

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the most from Mosaic. We had some really positive feedback from clients who attended these events, so I thought I would share some of the key take outs about how to make the most of Mosaic data.

Reducing Home Move churn and outstanding debt in utilities

Posted on Aug 19 2013 by

In the utilities sector, it is estimated that around £1.5 billion of debt is created during the home move process.

Should startups be wary of disruptive technologies?

Posted on Aug 16 2013 by

Martin Zwilling recently wrote in Forbes about disruptive technologies, and how – while novel concepts may displace existing technology quickly by societal standards – this “quickly” may be too slow to save initial startups in the space.