What IS the optimal credit limit?

Posted on Nov 22 2013 by

What is the optimal credit limit?

Tackling the Potential Christmas Spending Slump

Posted on Nov 22 2013 by

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need to prepare for cautious spenders this Christmas and look at how best to tackle any projected spending slump through intelligently targeted campaigns.

Credit scoring boost for 93% of social housing tenants

Posted on Nov 21 2013 by

A massive 93 per cent of social housing tenants would receive a welcome boost to their credit ratings if information about their regular rent payments is shared through the Rental Exchange.

Steep rise in the prevention of fraudulent credit card applications

Posted on Nov 20 2013 by

Our analysis shows that fraudulent applications for credit cards saw the largest rise in 2013.

From concept to reality: achieving the Single Customer View

Posted on Nov 18 2013 by

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices and prizes of the Single Customer View and our top tips for getting there.

DMA Rethink TV Summit: Talking Heads Talk TV

Posted on Nov 14 2013 by

By Mark Lindsay. Channels Director, Experian Marketing Services.

Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities they now have to engage more effectively with their customers via TV. It was great to be surrounded by an audience genuinely excited and engaged with the potential of what they can do now, whether they were targeting millions or a smaller group.

Protecting the public purse

Posted on Nov 14 2013 by

Up to £178 million of fraud was detected by local government in the last year from 107,000 fraud cases.

6 reasons why you may need a scorecard check-up

Posted on Nov 14 2013 by

Do you need a check-up – a scorecard check-up that is? Has it been a while since you last dusted off your scorecards and explored whether you had the right data in the mix? Then now – as the UK economy shows signs of returning to growth – is the perfect time to do it.

Welcome to analytics

Posted on Nov 13 2013 by

Receive priority information and exclusive invitations to join events and webinars via our Analytics Knowledge Hub.

A Day in the Life of an Experian Lead Analyst

Posted on Nov 08 2013 by

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services’ analysts team.