Nearly half of UK adults abandon online transactions

Posted on Sep 18 2013 by

Online transactions abandoned after customers get frustrated at the length and complexity of identity validation and security checks.

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We won! Experian is ‘Outstanding Data Provider – B2C’

Posted on Sep 16 2013 by

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business.

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Footfall climbed up in the warm August

Posted on Sep 06 2013 by

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new autumn school term.

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Vive la difference! Profile and segment to discover the who, what, where and when of marketing

Posted on Sep 06 2013 by

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal experience…

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7 Steps to a heavenly commercial credit score

Posted on Sep 04 2013 by

Asked for a list of business priorities, most SME owners probably wouldn’t put “managing my commercial credit score” anywhere near the top. Those who don’t pay attention to this increasingly important indicator of their firm’s financial health are missing a trick.

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Data and the board

Posted on Sep 04 2013 by

Credit risk has become a strategic issue. There has never been a time at which customer insight has been so closely reviewed at board level. Read on to see how financial institutions can adopt new data sources to improve their bottom line…

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Affordability is paramount: the latest personal insolvency figures reveal

Posted on Sep 03 2013 by

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling.

With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time and that on-going affordability assessments are needed.

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Financial services reaches the front line

Posted on Sep 02 2013 by

To improve armed forces personnel access to financial services so they are not disadvantaged through residing at military addresses, steps have been taken so that British Forces Post Office (BFPO) addresses follow a similar format to standard UK addresses, read more to understand the latest position and progress…

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Know your customer or lose your customer

Posted on Sep 02 2013 by

Empowered consumers will ultimately decide which lenders have earned their trust, so it’s vital businesses understand their customers’ needs to cement long-lasting relationships.

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Faces in the crowd — meaningful mass marketing

Posted on Aug 30 2013 by

I love shopping for new clothes, but I hate seeing the words ‘one size fits all’ appended to anything I’m about to buy. It calls to mind something baggy, shapeless and not really suited to the task. To me, ‘one size fits’ all actually means ‘a size that suits everyone equally as badly’. What’s true for my wardrobe is just as true in marketing.

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