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Customer experience is king – but marketers still stru...

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Read More Customer experience is king – but marketers still struggle to understand the needs and wants of their audience
What is credit management and how can your business ha...

Credit management is often a juggling game. You want to be able to make sure that your debtors pay you on time but on the other hand, you don’t want to ruin relationships by continuously chasing them for payment or using the wrong methods to do this. It can...

Read More What is credit management and how can your business handle it?
What does it take to be a good business leader?...

Whether you’re an SME that employs one person, ten people or one hundred people, you not only need to manage your business well but you need to set the precedence of being a good leader. Managing employees and leading employees are two different mind-sets, not to say you can’t...

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A nation of dawdlers, devotees and day-to-day doers – ...

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Read More A nation of dawdlers, devotees and day-to-day doers – how digitally engaged are your customers?
Challenges you could face when looking to expand your ...

All across Britain, small businesses are constantly being encouraged to think big and expand their horizons by exploring overseas markets. This includes government initiatives such as Exporting is Great, a 5 year campaign launched in 2015 presenting real-time export opportunities in all sectors, across the world. This is with...

Read More Challenges you could face when looking to expand your business internationally
How to uncover golden opportunities in your email list...

Email remains king but marketers need to manage the balance between inactive subscribers and their reputation score. IN this article Tom Corbett tells us how to do...

Read More How to uncover golden opportunities in your email lists – reactivation
7 questions you should consider asking before applying...

It’s pretty much a given that in order for your business to grow, you’re going to need additional funding at some point in time. Whatever shape these funds take; be they a traditional bank loan, crowd-sourced capital or equity investment, there are numerous different options available and it’s easy...

Read More 7 questions you should consider asking before applying for equity funding
What is a DMP, what do they do and who uses them?...

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to s...

Read More What is a DMP, what do they do and who uses them?
Why data breach planning and notification needs to be ...

The threat of data breaches is still on the rise and regardless of size, of business a plan to respond, reassure and recover should be at the heart every business. Those managing large volumes of personally identifiable information (PII) face the reality that their business could become a target...

Read More Why data breach planning and notification needs to be at the heart of every business