Their data breach – your problem

Posted on Mar 06 2015 by

Almost daily we read about scary data breaches, there have been some massively high profile cases.  We greet each with a combination of horror and thankfulness that it’s not us that’s let peoples’ valuable, personal data out into the wild – phew! It’s not our business problem… Is it? Unfortunately their data breach may well […]

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

Posted on Mar 05 2015 by

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your customers.

Is your company digital ready?

Posted on Mar 05 2015 by

With switched-on, well-informed and web-savvy consumers, strong digital capabilities are more important than ever.

How to personalise your marketing – four easy steps…

Posted on Mar 04 2015 by

Personalisation is a massive topic in modern marketing. In this article Experian’s Marie Myles explains the four key steps towards implementing successful personalisation.

The Late Payment Survey: how is late payment affecting business?

Posted on Mar 01 2015 by

British businesses currently have to wait an average of 22.5 days beyond agreed credit terms to be paid by their customers, according to new research. This figure, which represents the longest delay since the survey began in 2011, rises to 25.2 days among businesses with a turnover of less than £500,000. The annual Late Payment […]

Guest post: Keeping up to speed with online activity in the retail sector

Posted on Feb 27 2015 by

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what’s going on. Read this post for more.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

One in two of us get frustrated at lengthy application processes

Posted on Feb 26 2015 by

New research reveals the key factors driving people to pull out of an application for a financial product or service.

Three key factors that define whether you pass an identity check

Posted on Feb 25 2015 by

Identity checks and online security play a vital role, not only to protect the organisation carrying out the check, but also their customers from potentially becoming victims of fraud.  The success of these measures, however, hinge on a host of separate factors.

Inside Credit Services

Posted on Feb 23 2015 by

Around the world, demand for Experian’s expertise in managing credit risk keeps on growing. Our latest documentary uncovers how we’re making a difference in people’s everyday lives. View this short segment of Inside Experian to hear more about how Experian Credit Services are applying a long experience of safeguarding sensitive data to aid credit decisions. View the […]