Scotland DMA-IDM Conference – a gathering of Scottish Marketers!

Posted on Jun 13 2013 by

Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and having the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage with today’s connected customer.

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Most stable business environment since 2007

Posted on Jun 10 2013 by

We’ve seen the insolvency rate decreasing for some time, and there is further encouraging news from Experian’s latest Business Insolvency Index, which shows that it is staying low.

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10th June 2013: Austerity or Growth?

Posted on Jun 10 2013 by

Sadia Sheikh touches upon the experience of selected countries in balancing austerity and their growth agendas.

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The 10 common traps of segmenting customers – Part 2

Posted on Jun 07 2013 by

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting customers.

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Retail Traffic Warmed Up Nationally

Posted on Jun 06 2013 by

The latest National retail traffic report from Experian FootFall shows a 9.2% week on week uplift in shopper traffic and a decline of 3.1% year on year.

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3rd June 2013: Portugal Deficit Update

Posted on Jun 04 2013 by

Thomas Crowdy provides an update on Portugal’s on-going process of fiscal adjustment and assesses the implications for short-term growth.

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The rise of mobile banking, payments and identity – video interview

Posted on Jun 04 2013 by

Mobile banking and identity validation go under the spotlight.

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What’s in a name?

Posted on Jun 03 2013 by

Wising up to account takeover.

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Don’t think the diet starts tomorrow

Posted on Jun 03 2013 by

SEPA compliance deadline looms.

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The 10 common traps of segmenting customers – Part 1

Posted on Jun 02 2013 by

Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. Read on to find out more about the 10 common traps of segmenting customers.

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