Contactless cards and data theft – what’s the problem?

Posted on Jul 24 2015 by

The mainstream press have been all of a flutter, with the story that fraudsters with scanners can walk down the street and steal card data from contactless cards while we go about our daily business. But how much of a problem is this? Who suffers the most loss?  And what can be done to protect […]

Starting a company Part five: Register your company

Posted on Jul 24 2015 by

When registering a new start-up, there are two main options that people normally take. This is either becoming a sole trader or registering as a limited company. According to your needs, you should’ve established by now which type of company you want to form. Sole Trader 75% of UK companies have no employees apart from themselves and are […]

Starting a company Part four: Write your business plan

Posted on Jul 24 2015 by

Now that you’ve done all your information gathering you should be ready to produce your start-up business plan. This business plan will help you map out your company and put down in writing all the research you’ve done. Business plans vary in length from a few sentences to more than 100 pages, on average; they’re 15-20 […]

Starting a company Part three: Choosing the right company name

Posted on Jul 24 2015 by

This is one of the most enjoyable and fun parts of planning your company. Your name is the image that your company projects and the first point of call for a customer. Good or bad, it’ll be what draws customers to you or turn them away to competitors. Follow these five tips to naming your company: […]

Starting a company Part two: Who to sell to and why

Posted on Jul 24 2015 by

No one can afford to target everyone, it doesn’t make any commercial sense and for a start-up it isn’t realistically possible. You need to be clear of who your target market is from the beginning and who you’d like to target towards so you can tailor to their needs. To effectively compete (with large companies […]

Starting a company Part one – Basics to starting a company

Posted on Jul 24 2015 by

There is proof that the entrepreneurial spirit in Britain is on the rise with a record 581,173 new companies being registered with the Companies House in 2014; this is a 10 per cent increase from 2013 figures. 81 per cent of entrepreneurs said they were happier than being employed despite being busier, with only 44 […]

We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions

Posted on Jul 23 2015 by

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to hoverboards?

What is a Single Customer View? What are the benefits?

Posted on Jul 23 2015 by

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to do.

Branchless Banks and the Identity Checking Conundrum

Posted on Jul 23 2015 by

Two headlines caught my eye recently, the first concerned the rise in current account fraud and the second was a new bank starting up – a bank that wouldn’t have any branches.

Seven ways to control costs

Posted on Jul 23 2015 by

1. Plan out an effective budget When creating a budget, make sure that it’s flexible and not something you produce at the beginning of the year to not to be referred to again. A dynamic budget reviewed regularly can help you to react to ever-changing market climates. It’ll let you know when it’s time to […]