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Why customer profiling and segments of one aren’t the ...

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's...

Read More Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?
Why your digital footprint is only ever half the pictu...

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is required to add context to brands' digital...

Read More Why your digital footprint is only ever half the picture
New data sharing rules will help 50,000 smaller busine...

Following a Bank of England-commissioned report, changes will be made to credit data sharing rules. The change to the Principles of Reciprocity (PoR) allow trade credit providers who agree to share their sales ledger data to benefit from the powerful information sent to Experian by banks and finance providers....

Read More New data sharing rules will help 50,000 smaller businesses
2015 saw a record number of start-ups in Britain but t...

2015 saw a record number of start-ups in Britain, 608,110 companies were registered with Companies House, an increase from the 2014 figure of 581,173. The figures for 2016 are on course to beat this even more with over 145,000 business start-ups by mid-march already(1). This isn’t surprising as a...

Read More 2015 saw a record number of start-ups in Britain but the plague of late payments shouldn’t be forgotten
A fifth of all ID fraud aimed at renters...

How we helped more than 14,400 victims recover from fraud in...

Read More A fifth of all ID fraud aimed at renters
Spring clean your business...

Spring is upon us and so is the new Financial Year, there’s no better way to step back from your business, recuperate, reorganise and refresh. Update your business plan Hopefully you established a business plan from the day you had an idea and decided to start a business setting...

Read More Spring clean your business
Over-50s vulnerable to pension scams...

One in four men would spend his pension on a dream holiday. Less than a quarter would seek professional advice about their private...

Read More Over-50s vulnerable to pension scams
Do you require a one-off business credit report on you...

You may require a one-off copy of your business credit report because you’re curious about your score, or you’ve been turned down for credit and want to know why. But have you ever considered the additional benefits that having 24/7 online access to your business credit report, over a...

Read More Do you require a one-off business credit report on your business?
Labour market gains ease but earnings growth accelerat...

In line with Experian’s expectations, today’s figures from the Office for National Statistics (ONS) show growth in most labour market metrics eased from the strong rates reported last month. Earnings growth was a key exc...

Read More Labour market gains ease but earnings growth accelerates