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A brokers’ view: how digital drives data, and data dri...

I’ve been asked if the digital revolution marks the end of the broker. Why do you need an intermediary when everyone can go direct? True, digital has had a huge effect on insurance distribution. When I started out in insurance we met customers face to face. We had brilliant...

Read More A brokers’ view: how digital drives data, and data drives value. By Allen Seldon, BGL Group
Executives recognise change is needed – so, how do the...

The speed at which people have adapted to digital technologies has challenged businesses. This fast-paced evolving market has meant some businesses have found it a struggle to adapt their operating models to meet the expectations of customers. This expectation has meant people command a high level of service, delivered...

Read More Executives recognise change is needed – so, how do they adapt in a digital consumer era?
Do you know what your customers are thinking? When it ...

Any company, small or large, depends on its customers for business – and therefore success. They’re the lifeblood. And yet, our research has revealed that in the event of a crisis, specifically a data breach, businesses can become introspective and (unintentionally) put their interests ahead of their customers. Our findings...

Read More Do you know what your customers are thinking? When it comes to data breach response, there could be a chance you are not on the same page
How technology is bringing insurers new opportunities,...

UK motor insurance is one of the most competitive markets in the world. With new technologies developing rapidly, and new data being generated from connected objects now creating the connected home. But, how can we be proactive in embracing these opportunities? We already live in a world where connectivity...

Read More How technology is bringing insurers new opportunities, by Dan Freedman, Direct Line Group
The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers fall into could be the key to stronger relationships and better sales. Meet Jodie. She’s young, single and living...

Read More The 29 customer segments shopping in the UK – where do you fit?
People may have new attitudes but they have the same h...

In our now digitalised world there is evidence that, for some people, value and convenience are overcoming concerns over data usage. But that doesn’t mean that organisations can get away with anything less than the highest standards when it comes to using personal data. Quite the opposite in fact....

Read More People may have new attitudes but they have the same high standards
Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you are making the most of the relationship. A trading desk...

Read More Media trading desk 101 – how to get the most out of your media trading desk
What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order to fully understand trading desks we need to dig into the ecosystem...

Read More What is a media trading desk?
Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing landscape of consumer expectation, regulation and technology. Large enterprise organisations have their own particular issues which often stem...

Read More Challenges for big business in a data-driven 2017