2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011. It currently takes the UK a fortnight to make a billion searches; by next year that will be down to 12 days and by 2015 it will take just over nine days.

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To get more in-depth insight into the behaviour of some of Britain’s most financially-stressed groups, we have provided Financial Strategy Segment (FSS) analysis in the Fraud Report 2013.

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Lenders will face tough new standards for customer interaction from 1 April 2013, when the UK’s new financial services regulator, the Financial Conduct Authority (FCA), will begin to apply measures to reduce ‘conduct risk’, placing customer needs at the heart of finance strategy, aiming to make certain that a company’s behaviour will result in good outcomes for consumers.

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Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.

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The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.

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