Digital Trends 2013: Email back in the spotlight In 2013

Posted on Apr 15 2013 by

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013 will see email return to the spotlight, with key developments bringing it back to the heart of cross-channel marketing.

Using Financial Strategy Segmentation to analyse the impact of fraud

Posted on Apr 15 2013 by

To get more in-depth insight into the behaviour of some of Britain’s most financially-stressed groups, we have provided Financial Strategy Segment (FSS) analysis in the Fraud Report 2013.

Getting Armchair Travellers out of their seats

Posted on Apr 12 2013 by

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is Armchair Travel Bookers.

The clamp down on conduct

Posted on Apr 10 2013 by

Lenders will face tough new standards for customer interaction from 1 April 2013, when the UK’s new financial services regulator, the Financial Conduct Authority (FCA), will begin to apply measures to reduce ‘conduct risk’, placing customer needs at the heart of finance strategy, aiming to make certain that a company’s behaviour will result in good outcomes for consumers.

Current account fraud falls as mortgage fraud rises for sixth successive year

Posted on Apr 10 2013 by

Fraud figures predicted to rise throughout 2013.

Digital Trends 2013: The Mobile Revolution

Posted on Apr 08 2013 by

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage on the go while location based apps provide a valuable link between online and offline. Marketers must recognise the unstoppable rise and development of mobile technologies and prepare for an exciting 2013.

Regional Round-up : March 2013

Posted on Apr 02 2013 by

A snapshot of key official and Experian regional data released this month.

Digital Trends 2013: Digital Living

Posted on Mar 28 2013 by

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.

Business Insolvency Index – January figures hit lowest rate since June 2007

Posted on Mar 26 2013 by

The latest Insolvency Index from Experian®, the global information services company, reveals a significant drop in the rate of business insolvencies in January 2013, as it hits its lowest level since June 2007.

Digital Trends 2013: The Potential of Big Data

Posted on Mar 25 2013 by

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosion.