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The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours...

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People may have new attitudes but they have the same h...

In our now digitalised world there is evidence that, for some people, value and convenience are overcoming concerns over data usage. But that doesn’t mean that organisations can get away with anything less than the highest standards when it comes to using personal data. Quite the opposite in fact....

Read More People may have new attitudes but they have the same high standards
Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide...

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What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading...

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Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business...

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Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age...

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6 opportunities for growth using Open Banking...

Open Banking is considered to be the catalyst that will transform the UK banking industry. As traditional banking models evolve, new opportunities to acquire customers, minimise risks and enhance customer experience are starting to...

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How true digital transformation should reach always on...

Mobile technology means the customer is always on and always available. As such, companies can no longer wait until they arrive in store or on their website to engage them – brands need to spread their wings to seek out potential customers through digital transformation. Campaign marketing used to...

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How to create a happy path...

Most digital onboarding processes are digitised versions of legacy face-to-face processes that have only one route to successful completion, the so-called ‘happy path’. But, for many customers, the path isn’t always happy, and the same can be said for the provider. Offline happy path processes can work, but online,...

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