Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosion.
2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever accelerating pace; mobile, tablet and network launches changed the way that we connect both professionally and personally, while social media and sharing became engrained in our everyday lives.
New legislation makes it more straightforward for local authorities and registered social landlords to deal with fraudsters and also means that information can be used more effectively to successfully tackle illegal sub-letting.
EDA provides software, analytical tools such as scores and expert consulting to turn credit data into actionable decisions.
In our survey to over 260 corporate treasurers we asked ‘What sort of support do those responsible for SEPA migration recieve from key decision makers in relation to the SEPA issue?
Daniel Almenara is a Client Consulting Director with Experian’s Global Consulting Practice. He puts financial institutions’ escalating pressure, new challenges and increased scrutiny under the spotlight.
Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.
Vikas Kumar is a senior consultant in Decision Analytics’ Global Consulting Practice. He outlines the critical rationale behind effective collections benchmarking.
With annual fraud losses across the UK now reaching £70 billion, it is estimated that insurance fraud now tops £2 billion.
If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation strategy can be used in your online acquisition and optimisation strategies.
